The latest ‘Econsultancy’ blog post is titled “Google’s keyword data apocalypse: the experts’ view”. Graham Charlton says, “Yesterday it emerged that Google is planning to encrypt even more organic search queries, thus removing even more search keyword data from sites.  The already tricky task of measuring natural search data has been made even harder by this latest move. I’ve been canvassing opinions of search marketing experts on the latest move from Google”. Google’s keyword data apocalypse: the experts’ view ‘Econsultancy’... [...]

The latest article on  ‘Marketing Land’ is titled “AdStage Aims To Bring Cross-Channel Ad Management To SMBs, Launches Partnership With ReTargeter, Unbounce And Others”. Ginny Marvin says, “Kenshoo, Marin and Adobe: watch out, AdStage has you in its sights. Today at Advertising Week in New York, AdStage announced new efforts to loosen enterprise’s grip on ad tech and give SMBs equal access to the benefits of an ad management platform. “We were frustrated by enterprise ad tools that locked out the bulk of advertisers with $100,000 monthly ad spend minimums,... [...]

The latest article on ‘MarketingProfs’ is titled “How Email Marketing Tactics Have Changed in the Last Five Years”. Ayaz Nanji says, “Since 2008, marketers have adopted a more simplified email sign-up process for new subscribers and now ask for significantly less personal information, according to a recent study by Return Path. The report, which was based on an analysis of 61 email marketing programs in 2008 and 76 programs in 2013, found that today 33% of brands require just a subscriber’s email address to sign up for a marketing program. Five years ago, only 20% were satisfied... [...]

The latest article on ‘Business 2 Community’ is titled “Top 3 Mistakes B2B Companies Need to Avoid in Social Media Marketing”. Belinda Summers says, “Everyone today is adopting social media.  Be it a start-up business or a huge B2B company. Everyone likes to jump on the wagon to have their brands felt on social networks. Unfortunately, like other marketing channels out there, social media, is still not without its own set of growing pains.  Most businesses today commit critical and costly mistakes when setting up their social media marketing campaign.  So to help you,... [...]

The latest article on HubSpot blog is titled “Content Personalization: How Much Is Too Much?”. Meghan Keaney Anderson says, “The world of personalized media continues to take shape around us. Google, Bing, and other search engines tailor results to reflect our social influences, our past interests, and even the devices we’re on. Facebook prioritizes newsfeed content based on our past engagement. The Huffington Post, The New York Times, and other major”. Content Personalization: How Much Is Too Much? HubSpot  [...]

The latest post on ‘Mashable’ is titled “Report: Twitter Will List on New York Stock Exchange”. Seth Fiegerman says, “It looks like Facebook‘s IPO debacle may cost the Nasdaq one of the most notable tech IPOs of the year. TheStreet reports hearing from multiple sources close to the situation that Twitter will list on the New York Stock Exchange rather than the Nasdaq in an attempt to avoid some of the technical issues that complicated Facebook’s IPO. A glitch with Nasdaq’s system delayed trading by 30 minutes on the day of Facebook’s IPO and led to... [...]

The latest post on ‘Mashable’ is titled “StumbleUpon Makes First Acquisition: Video Discovery Service 5by”. Seth Fiegerman says, “StumbleUpon has acquired 5by, a video discovery service, for an undisclosed sum. This is StumbleUpon’s first acquisition since the web discovery company was founded in 2001. 5by launched earlier this year and describes itself as a “video concierge.” The startup is based in Montreal and has six people on staff. 5by will continue to build out mobile and desktop products“. StumbleUpon Makes First Acquisition: Video Discovery... [...]

The latest ‘Econsultancy’ blog post is titled “How to optimise your images for SEO”. Richard Yeo says, “Images are increasingly important to the customer experience and search yet many sites are not optimised to take advantage. In the early days of the web images were typically small and of low quality. We all remember the little animated men at work icons that littered the web in its infancy. However, as users have moved from dial-up to broadband connections, the number, size and quality of images on the web has increased significantly”. How to optimise your... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Create Living Content to Boost Brand Reputation and Visibility″. Baer says, “Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. Video is now ubiquitous, Slideshare has become a prominent resource, ebooks are easy to create, and there’s a plethora of tools and sites with which to share the fruits of a digital”. How to Create Living Content to Boost Brand Reputation and Visibility Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest article on the ‘The Future of Ink’ blog is titled “Blog Tours – A Proven Strategy to Sell eBooks and More″. Kathleen Gage says, “Not long ago my newest book,Power Up for Profits! The Smart Woman’s Guide to Online Marketing, was published. As an author, I know how important it is to have astrategic promotional planto not only let people know about a book, but also to sell lots of copies. There wereseveral strategiesI implemented. Social media, email marketing, blogging, guest blogging andinterviewswere an integral part of the launch“. Blog Tours – A Proven Strategy to... [...]