A pillar page is a page that serves as an anchor for a cluster of related topics (i.e., a topic cluster). Posts related to one of these topics are all ultimately linked to the associated pillar page, as well as being linked to each other. Pillar pages and topic clusters are at the heart of modern SEO. Their importance arises from the growing importance of mobile web browsing and the increasing use of voice-directed (instead of typed) search on mobile devices. SEMrush contributor Connor Lahey has shared an article highlighting three types of pillar pages and how they can help you in achieving... [...]

MOZ has published a new Whiteboard Friday video ‘SEO Is Not an On/Off Switch’ featuring Dr. Peter J. Meyers. The MOZ team says, “When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide... [...]

Google has just updated its Chrome web browser. How-To Geek’s Joe Fedewa has published an article highlighting the key features of Chrome 86. He says, “Chrome 86 is another solid upgrade from Google. Besides the usual under-the-hood improvements, Google Chrome 86 helps you quickly change vulnerable passwords and protects you from websites wasting your CPU resources (and battery power) in the background. Google released Chrome 86 on October 6, 2020. Chrome will automatically install the update or ask you to install it. If you don’t want to wait, you can check for and install the update by... [...]

Your content plays an important role in improving your SEO performance. You can utilize the same content in different ways. MOZ contributor Liam Barnes has shared some useful tips on improving your SEO performance with existing content. Barnes says, “Once you write out your content, how do you ensure that people read it? Like any other content strategy, make sure that the process of planning, creating, and executing is written down (most likely digitally in a spreadsheet or tracking tool) and followed. Let’s break down how to get the most out of your content. 1. Grab attention with your... [...]

MarketingProfs is hosting ‘Sales and Marketing Alignment Friday Forum’ on Friday, October 9 at 11.30 am ET. The MarketingProfs team says, “Is your organization struggling to get Sales and Marketing to work in unison, especially in the virtual environment? Alignment might feel like a struggle, but it’s more important than ever. Now’s the time for a Sales-and-Marketing makeover and a renewed focus on predictable pipeline. Sponsored by LeanData”. This event will cover the following: It’s Time for THE Makeover… Because Your Content or Employee Advocacy... [...]

With the wider adoption of mobile devices, the search is going mobile. With a strong mobile search strategy you can achieve better SEO performance. SEMrush contributor James Brockbank has shared a 9-point guide titled ‘Mobile-First Indexing Explained: What You Need to Know’. He has covered the following: What Is Mobile-First Indexing? 9 Things You Need To Know About Mobile-First Indexing 1. You Can Check If Your Site is on Mobile-First Indexing 2. You Can’t Opt-Out of Mobile-First Indexing 3. There Is Only One Index 4. You Can Test Your Site’s Mobile-Friendliness 5. Your... [...]

Inc. has published an article highlighting three ways to strengthen your customer’s trust with social media. The Inc. team says, “Let’s explore several ways you can use your social media accounts to build trust with new and existing customers. Practice Social Listening Social listening is the process of observing what users are saying about your brand on different platforms. Monitoring these conversations is vital to understanding what you’re doing right while working on your areas of opportunity. Let’s say you check your social mentions and see that most customers... [...]

Many people believe that older domains rank higher in Google search. Practical Ecommerce contributor Jill Kocher Brown has shared an article quoting Google’s John Muller that domain age is not a ranking signal. Brown says, “Many myths surround the complex signals that search engines use to determine organic rankings. I’ll debunk nine such myths below and share the four factors that matter. 9 SEO Myths Domain age. One of the most popular myths is that older domains rank more strongly. It’s not true. The major search engines have access to domain age, IP address, and owner. However,... [...]

An effective website monitoring service can help you track things like latency, load balancing, site traffic, uptime, and other factors related to the health of your website. Quick Sprout has published a list of best website monitoring services. The Quick Sprout team says, “Website monitoring tools can determine everything from a large-scale outage to a traffic surge on your e-commerce site. These types of tools can help you make critical decisions when it comes to things like scaling your server capacity or allocating resources in a more cost-effective way. Bottom line: To manage your website... [...]

Frooggal is cloud-based SaaS (Software as a Service) software that allows you to instantly build 100% done-for-you money-making coupon and deal sites. These sites get free traffic and generate affiliate commissions for you. People like bargains. Research that most buyers have used coupons when easily available. Many go out of their way to find coupons when they buy. In fact, millions of people are searching for coupon codes every time they shop. But only a few smart marketers have figured out how to earn money from this free traffic. These people don’t care who gives them their coupons; they... [...]