JavaScript SEO is the discipline of technical SEO that’s focused on optimizing websites built with JavaScript for visibility by search engines. MOZ has published ‘The Definitive Guide to JavaScript SEO (2021 Edition)’. Pierce Brelinsky says, “JavaScript can affect the following on-page elements and ranking factors that are important for SEO: Rendered content Links Lazy-loaded images Page load times Meta data What are JavaScript-powered websites? When we talk about sites that are built on JavaScript, we’re not referring to simply adding a layer of JS interactivity to HTML... [...]

Well-designed visuals are the key to achieving content marketing excellence. According to BuzzSumo, on social media platforms, visual content boosts engagement – 2.3 times more than posts without visuals on Facebook and 1.5 times more for tweets. Content Marketing Institute contributor Alina Valyaeva has published an article highlighting nine visual content options that may help you improve your content marketing performance. She says, “To help pick the right visuals to help your content, read on for nine options and some illustrative examples to serve your content marketing goals. 1.... [...]

TechRadar’s Nicholas Fearn has published an article highlighting the best online collaboration software for the year 2021. He says, “The days of collaborative working are here, so in order to make the most out of your team, here’s our pick of the best online collaboration tools currently available. 1. Microsoft 365 Share and edit documents, now with messaging Microsoft Office may not be the first platform you think of when it comes to collaboration, but this now runs at the heart of the Microsoft 365 cloud-based office suite. This is important because Microsoft Office remains... [...]

SEMrush contributor A.J. Ghergich has published an article on performing a technical SEO audit in 15 steps. He says, “Follow these steps to run a technical audit using Semrush tools. It will help beginners, especially, who want to reference a step-by-step guide to make sure they don’t miss anything major. We’ve broken the process into 15 steps so you can check them off as you go.When you perform a technical SEO audit, you want to check and address issues with: 1. How To Spot and Fix Indexation and Crawlability Issues 2. How To Address Common Site Architecture Issues 3. How To Audit... [...]

By managing your social media platforms properly, you can continue to make the most from them. LinkedIn is one such platform that offers you a huge professional outreach. Social Media Examiner’s Louise Brogan has shared eight tips to help you manage LinkedIn messages. She says, “Here’s how to make the most of these and other new features and functionalities. Managing LinkedIn Messages #1: Set Up Smart Replies for LinkedIn Messages Most messages that people send (and receive) on LinkedIn are text. LinkedIn has introduced Smart Replies to help you manage messages during a busy day.... [...]

Ahrefs contributor Marc Thomas has published a new article highlighting three marketing strategy examples uou can use to create your own. He says, “In this post, we’ll use these components to tear down the marketing strategies of three real companies in different industries so you can understand how this all works in practice. Method Perfect Keto Ahrefs 1. Method If you’ve been into a supermarket cleaning products aisle, you’ll almost certainly be familiar with Method. The Chicago based company has been making household cleaning products since 2001. And while you’d expect a brand... [...]

When you are starting a new website and buying a domain, it can be challenging to figure out which option is the best for you or which domain registrar will best help you figure it out. Quick Sprout’s Lars Lofgren has published a beginner’s guide to ‘Best Domain Extensions’. He says, “Getting the best domain extension starts with using the right domain registrar. With countless options to choose from, I’ve narrowed the list down to my five favorites that I can recommend with confidence. #1 — Domain.com Domain.com is one of the most trusted, popular, and reputable... [...]

People love getting something free. WP Gift Machine helps you get sign-ups, by giving them a gift, but also by attracting people to your offer and nudging them to accept it. Historically, marketers have tried using pop-ups to invite people to sign up for a mailing list. Pop-ups are intrusive and annoying. People don’t like them. WP Gift Machine is different. Its icon sits quietly at the side of the screen, with a little animation so that it is noticed, but it doesn’t demand attention. It offers a gift (sometimes called a “lead magnet”) if the user will sign up. The user... [...]

Here is the second part of Neil Patel’s video ‘7 Landing Page Hacks That’ll Double Your Sales – Part 2’. Watch the video. Neil Patel’s Blog  [...]

Perficient Inc. has published a new video ‘Why Mapping User Needs is Critical to SEO’ featuring Eric Enge. The Perficient team says, “Google has been constantly making algorithm updates in the past couple years. Why? Has their focus shifted? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates”. Watch the video. Perficient Inc.  [...]