Google Marketing Platform has published a new guide ‘Meeting the data challenge with Google Marketing Platform and Google Cloud’. The GMP team says, “The consumer journey is becoming increasingly complicated. People are changing the way they purchase goods and services compared to just a year ago. The technology that marketers are using to keep up with changing consumer behavior is getting more complicated as well. Google Marketing Platform brings together advertising and analytics, but as more new tools emerge to help marketers measure their users’ journeys, even advanced practitioners... [...]

Search Engine Journal contributor Danny Goodwin has published an article highlighting 10 important 2021 SEO trends. He says, “What’s 2021 going to be like for SEO professionals? Check out 10 important trends you need to know from 42 top experts in the field. Trend #1: Focus on User + Search Intent In 2021, it’s time to focus user and search intent. For real. While this is hardly a new trend or concept, every year it’s important to refocus because searcher intent and behavior is changing all the time. Especially after the year that was 2020 when so much rapidly changed. “At the... [...]

Email is one of the most important and efficient tools in marketing. With a strong email marketing strategy, you can keep your subscribers updated with your offerings. Jeff Bullas has shared an article highlighting some useful strategies to help you grow your email list 10 times. He says, “Imagine if there was a way you could simply get the email addresses of people that visited your website – no subscription form required, no need to blindly trust that the people on the list you’re buying are actually relevant to your business. Well, there is. It’s called GetEmails and it’s the... [...]

Inbound marketing technique refers to the concept of drawing customers to products and services via content marketing, social media marketing, and search engine optimization. IMPACT’s Kevin Phillips has published an article highlighting seven inbound marketing strategy mistakes that could cost you in 2021. He says, “Let’s talk about some of the most common inbound marketing strategy mistakes I’ve seen over the last few years so I can help you prevent making them yourself. (And don’t worry, no outpatient surgery required like my little “mistakes”.) 1. Focusing solely on... [...]

An effective subject line plays a crucial role in getting your emails opened. By using action verbs and persuasive vocabulary, you can ignite the subscribers to open your emails and take the desired action. AWeber contributor Sean Tinney has published an article highlighting some useful tips to help you wite great email subject lines. Tinney says, “Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the content is inside. In fact, 47% of email recipients admit to opening email based on the... [...]

The web push notification has become an important communication channel for marketing through websites. These notifications can be delivered to your prospects’ even when the user is not on your website. ClickZ has published ‘The Ultimate Guide To Web Push Notifications’ to help you understand and efficiently use web push notifications. The ClickZ team says, “In this whitepaper you will learn: Basics of web push notifications: how do they work, opt-in rates, browser support, and industry benchmarks. How publishers can use web push notifications – use cases and examples. A... [...]

Social Media Examiner’s Lisa D. Jenkins has published an article highlighting expert predictions on social media marketing in 2021. She says, “Want to tap into the latest social media marketing changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 10 top marketing experts share their predictions to help you prepare your social media marketing plans for the coming year. #1: SEO Drives Organic Instagram Visibility When it comes to gearing up for 2021, especially with Instagram marketing, there are two things that all marketers should... [...]

Instagram guides are designed as a way to create single resources around any specific topic or product. With Instagram guides, you can reach out to the target groups to promote your products and services. Social Media Examiner’s Jenn Herman has published a five-step guide to creating Instagram guides for your business. Herman says, “Instagram guides are individual albums or groups of content collected into a single resource. Instagram guides allow you to group a mix of educational content, product information, team insights, behind-the-scenes looks, and more into relevant categories.... [...]

IMPACT’s Liz Moorehead has shared an article highlighting 15 mistakes marketing managers make.  She says, “No matter your circumstance, there’s something here that any marketing manager can do — cutting down on unused software, hiring better, avoiding the most common digital marketing mistakes, and even getting free strategic marketing advice. 1. Stop wasting time creating needlessly comprehensive buyer personas instead of publishing content now I know, I know. Buyer personas are supposed to be the cornerstone of any successful digital marketing strategy (inbound or otherwise),... [...]

Earned media refers to publicity gained through advertising, or owned media, which refers to branding. It is promotion and coverage awarded by outside agencies or publications. Ahrefs contributor Si Quan Ong has shared seven ways to benefit from earned media. He says, “Earned media is what every business strives for, and there are two main reasons for that: 1. Earned media is often cheaper over the long-term In 2019, when Parachute launched its new wool mattress, the company opted for earned media over paid media. It seeded the product with editors and influencers, which resulted in tons... [...]