Search engines use the meta description is an HTML attribute to show what your page is about. It helps your target audience learn about the page and open it. Ahrefs contributor Michal Pecánek has shared four ways to efficiently write the perfect meta description. Pecánek says, “In this guide, you’ll learn how to create great meta descriptions fast and how to audit them efficiently. But first, let me explain why meta descriptions still matter despite their seemingly low SEO importance. Why meta descriptions still matter Having a compelling meta description entices more people to... [...]

New Instagram Marketing Software Just Released Luke Maguire has just released new software called Profile Mate. It helps you mine Instagram for valuable data about prospective customers. As we say, it is new, but in less than a day, over 500 copies have been sold. Profile Mate is the only Instagram analytics tool that enables you to get new email contacts daily and discover insights about your competitors’ fans. It does it legally, ethically, and within Instagram’s terms of service. Now you can completely automate your Instagram marketing and convert your competitor’s ready-to-contact... [...]

We have been using the Bing search engine for more than a decade now. It is popular as an alternative (capturing 36% US desktop search market) to Google search. Bright Edge has published a detailed guide called ‘Bing Image Search, Bing Webmaster Tools & More’. Gabby Regalbuto says, “Google sees 6.9 billion searches per day compared to Bing’s nearly 900 million searches per day. While the search engine giant surpasses Bing’s daily search volume by an enormous number, Bing has loyal uses even though Microsoft spends very little budget on marketing its search engine. An advantage... [...]

Koozai has published ‘The Beginner’s Guide to Designing Display Ads’ to help you design effective ads for your Google Display Network campaigns. Daria Kolowca says, “Before making any design decisions it is important to consider what the goal of your ad campaign is.  Is it to increase brand awareness, to provoke interaction from the user or a completely different goal altogether? The intent of your campaign will have a strong influence on the design of your ad and it is important you have this mind when making design decisions. These campaigns are usually used for reach purposes,... [...]

Target Marketing’s latest Tech Talk video is titled ‘AI Content Optimization’ featuring MarketMuse CEO Aki Balogh. The TM team says, “This week on Tech Talk, Target Marketing spoke with Aki Balogh, Co-Founder and CEO of MarketMuse, an AI content optimization platform that helps marketers develop and optimize their topic and keyword strategies for content marketing. MarketMuse employs machine learning to deliver content briefs detailing strategy and instructions for writing teams to create content that will produce higher search rankings. Implementing these detailed outlines,... [...]

Creating quality content is a challenge. Your content should attract your readers’ attention and motivate them to take an action. Koozai contributor Stacey Parsons has shared five key factors to help you create successful content. Parsons says, “Powerful content can bolster your online marketing by generating leads, as well as facilitating SEO. With this in mind, let’s look at five key factors for successful content. 1. Quality “Quality content” is so much more than a catchy buzzword for marketers. It’s one of the factors that search engines such as Google use to determine your... [...]

Google Marketing Platform has published a new video ‘7 best practices to thrive in dynamic markets’. The GMP team says, “Successful marketers are adapting their strategies and tools to find opportunities for growth in a changing world. Marta Martinez, Director of the Google Marketing Platform Agency & Partner Ecosystem, shares 7 best practices for how you can use Google Marketing Platform to be ready for what comes next. More tips to manage your marketing efforts in changing markets: Advertising in dynamic markets Be contextually relevant Constantly reassess Make shopping... [...]

The Backlinko team has published ‘The Ultimate SEO Tutorial For 2020’ to help you improve your SEO process and performance. It contains followingchapters: Find Keywords That People Search For off-page-seo-fundamentals Choose a High-Value Keyword off-page-seo-fundamentals Publish Content That Google Searchers Want off-page-seo-fundamentals Optimize Your Content for UX off-page-seo-fundamentals Implement On-Page SEO Best Practices off-page-seo-fundamentals Promote Your Content off-page-seo-fundamentals Build Backlinks to Your Site off-page-seo-fundamentals Monitor and Improve Your Technical... [...]

Walt Bayliss has just released the second generation of PR Rage 2.0. This new software helps you flip a $10 investment in a domain name into a profitable sale or, if you prefer, into passive rental income, all without any technical skills. Here’s the simple process for finding a domain to flip Step 1: Enter a domain name you think would be perfect. (It may or may not be available.) Step 2: PR Rage 2.0 generates a list of similar names that are available to buy. You can narrow the results based on age, number of backlinks, amount of traffic, social signals, estimated value and more. Step 3: Choose... [...]

Social Media Examiner has published a new video ‘Facebook to Place Limits on Ads: What Marketers Need to Know’ featuring Jeff Sieh and Grace Duffy. The SME team says, “On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore Facebook’s plans to limit the number of ads a page can run with special guest Tara Zirker. We also cover more updates from Facebook, Instagram, and YouTube”. Social Media Examiner  [...]