Creating and securing new influencers who can promote your business is a great way to grow your business. Strong influencers can help you to drive more business revenue. PostBeyond is hosting a webinar ‘Employee Advocacy is Out, Employee Influencer Is In’ on Thursday, July 9, 2020 at 2.00 pm ET. The PostBeyond says, “In today’s digital world, your brand’s best influencers are your own employees. Employees are an extension of your brand identity and a powerful source for engagement and influence. While employee advocacy programs have emerged, the concept of employee influencers... [...]

If you are finding it difficult to connect with customers and prospects in the current state of the world, here is a useful webinar coming up on July 21. MarketingProfs is hosting this webinar ‘Content After the Apocalypse’ on Tuesday, July 21, 2020 at 2.00 pm PT. The MarketingProfs team says, “Now is the time to build (or rebuild) your connection with each of your audiences, and tell a shared story of moving forward together. Join us to hear business advisor and New York Times best-selling author Chris Brogan’s advice on content creation and marketing tactics to get you through... [...]

Searchmetrics has published a new podcast episode ‘Optimizing and Updating Your Content for B2B Success’ featuring Lillian Haase. Episode Overview: Most content requires some technical tweaks or edits after publication to truly maximize any content piece’s reach. SEO strategies and data acquisition are integral to these processes. Join host Ben as he continues B2B SEO week with Searchmetrics’ Director of European Marketing Lillian Haase as they discuss how B2Bs can boost visibility and increase traffic by identifying SEO optimization opportunities in their content strategy. Summary Google... [...]

With the changing times and situation around the world, the ways in which marketing is done are also changing. Due to the COVID-19 pandemic, many more things are turning digital. Martech Today is hosting this webinar ‘The Role of Marketing in the All-Digital World’ on Tuesday, July 14, 2020 at 1.00 pm EDT. The Martech Today team says, “Marketers exist to create demand and that is not easy in the current situation. As many tactics, channels and budgets are all changing, many of us are facing the greatest challenge of our careers. Especially for small and growing businesses, marketing is... [...]

Yoast SEO expert Fleur Heesen has published an article highlighting a linguistic approach to creating content that ranks. Heesen says, “Before we can go into the linguistic approach to SEO, we first have to understand what language is. Language consists of many different aspects. Think about it: we make speech sounds or write letters, which together form words. We put these words in a specific order, so they form sentences and phrases. And these sentences mean something to us. Sometimes we also want to achieve something with language. For example, when we say “it’s cold in here,” we... [...]

A secure and accessible website, a quick page load speed, the website’s mobile friendliness, the descriptiveness of the URL and keyword-optimized content are the elements that help you to form an effective SEO strategy. Your website is an online resource. As with all online resources, it has a URL (that is, a Uniform Resource Locator). With an SEO optimized URL structure you can improve your website traffic. Cognitive SEO contributor Adrian Cojocariu has shared a comprehensive guide on URL structure answering 13 important questions. Cojocariu says, “Servers and browsers use URLs... [...]

Ahrefs has shared 63 useful SEO Statistics for 2020. This list covers top SEO statistics, ranking statistics, backlink statistics, keyword statistics, SEO industry statistics and more. Si Quan Ong says, “These are the most interesting SEO stats we think you should know. 68% of online experiences begin with a search engine. (BrightEdge) 0.78% of Google searchers click on results from the 2nd page. (Backlinko) 53.3% of all website traffic comes from organic search. (BrightEdge) 92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro) SEO drives 1000%+... [...]

Conversion Rate Optimization (CRO) refers to the system for increasing the percentage of visitors to a website that convert into customers. Ignite Visibility is hosting a webinar ‘CRO You’ll Need to Know in 2021’ on Wednesday, July 1, 2020 at 1.00 pm PT. Participate in this webinar to: Learn how you can turn traffic into more customers on your website. Improve brand perception and reduce acquisition costs across marketing channels. Discover how to better impact key moments of your customer journey. Get to know qualitative and quantitative research strategies that are right for... [...]

Digital assets is an important task today. With right control over your resources, you can efficiently manage your business. Martech Today is hosting a webinar ‘How Marketers Can Leverage Modern Digital Asset Management For Powerful Workflow Efficiencies’ on Thursday, July 16, 2020 at 1.00 pm EDT. The Martech Today Today says, “Join Marc Katzin, the vice president of creative services at Coloredge as he looks at how the industry is evolving in managing media assets from an agency perspective along with Russ Barr, digital asset management director at Cloudinary, as he discusses current... [...]

High quality video content can help you to create desired marketing impact on your audience and boost your revenue. By learning the ways to create quality videos with minimum infrastructure you can create content with low investment. IMPACT‘s Zach Basner ha published a new episode of ‘Film School of Marketers’ podcast titled ‘How to produce high-quality video content at home’. Listen to the podcast and learn following: How to get the best quality webcam footage from your computerFinding the best background for your at-home video shootHow to get high... [...]