By conducting surveys, you can perform a need analysis and understand the market. There are several paid and free online tools that can be used to conduct in-depth surveys. Search Engine Journal contributor Amelia Willson has shared a list of top soz free survey maker tools for marketers. She says, “Below I outline the top six free survey makers, with a simple bulleted list of their pros and cons, so you can quickly select the best one for your needs. But first up, the caveats. What You’re Missing With Free Survey Makers When something’s free, there’s usually a catch. The same goes... [...]

HubSpot has published a new podcast episode ‘How To Host A Live Virtual Event That Will Wow Your Audience’ featuring Amy Porterfield. This podcast covers the following: The pros and cons of live in-person events and Live virtual events How far in advance you should start planning your event What to consider when planning your content, and how to create a theme How to determine whether you should sell at your event, or simply nurture The technology I use to pull my Live virtual events off without a hitch Where you can host your virtual event if you don’t want to host at... [...]

Ignite Visibility has published a new video ‘Google Update? 9 Notable Breaking Stories in Marketing’ featuring noteworthy news marketing stories. The Ignite Visibility team says, “9 Notable breaking stories in digital marketing. There was a Google SEO update, big digital news for Amazon and Google made a major change to the display network that will help eCommerce. Let’s dive in.” https://www.youtube.com/watch?v=BH8gqg_4wVc Ignite Visibility  [...]

Topical authority is a measure of the breadth of your website content related to a specific topic or niche in your industry. It is one aspect of how Google measures the perceived quality of your website content and a contributing ranking factor for top-level domains Kevin Indig has published a comprehensive article on measuring topical authority. He says, “I read a lot of articles about Topical Authority. This is how they make sense of the idea: 1/ Google rewards sites that cover a topic in-depth 2/ It does so by comparing how well the site covers relevant entities with Google’s own understanding... [...]

IMPACT has published a new guide ‘5 Revenue Metrics You Should Be Measuring’ featuring the five revenue metrics you should be tracking. John Becker says, “If you’re looking to grow your business and drive revenue, these are five key metrics you should be measuring on your company’s management scorecard. 1. Customer acquisition cost What it is: First and foremost, you need to know how much you spend acquiring new customers. To do so, add up everything you spend annually on marketing, including staff salaries, as well as the cost of pay-per-click advertising, marketing agency... [...]

Guest posting or blogging is a proven content marketing strategy that helps you promote your products or services on others’ websites. Tim Cameron has published a video ‘Why 99% of GUEST POSTING doesn’t work’ explaining how to make this process rewarding. He says, “Writing for other websites, also known as guest posting, is a fantastic way to build ranking and credibility. It also gets your content published on the sort of websites your audience is already reading and is a great way to get your brand out there. Learn how to give your guest posts the best chance of... [...]

Compelling content can help you appeal to your audience and increase leads resulting into more sales. Tim Cameron has published a new video ‘5 Tips for Writing Blog Posts that Generate Leads’ sharing some useful tips to generate more leads. He says, “Pick up any guide about digital marketing and you’re guaranteed to see something about writing blogs being a key requirement. But how exactly do you write blog posts that generate leads and bring in customers? Many brands and marketers make the mistake of writing blog posts geared towards one thing: sales. Sure, all marketing is... [...]

If your email marketing isn’t measuring up despite all the time and energy you spend on campaigns, it can feel demoralizing. MarketingProfs is hosting a webinar on ‘New Email Marketing Techniques Working for B2B Now’ on Tuesday, June 21, 2022, at 2.00 pm EDT. The MarketingProfs team says, “In this session, Jay will share email marketing tips based on key industry data that shows what’s driving audience engagement and how you can drive big performance—from increasing open rates 30%+ to securing more clicks and conversions. You’ll learn: Small changes to your... [...]

Search Engine Journal has published with Josepha Haden Chomphosy, Executive Director of WordPress, discussing the present and future of WordPress. Vahan Petrosyan says, “This year, at WordCamp Porto, I had an opportunity to interview Josepha Haden Chomphosy, Executive Director of WordPress.She gave us some very in-depth answers about what is happening in the world of WordPress, and what we can expect in the future from the top CMS. WordPress powers nearly half of the web. What challenges does WordPress face as a CMS in the coming year and how does it plan to overcome them?  Chomphosy: “WordPress... [...]

A marketing plan is a document that lays out the marketing efforts of a business in an upcoming period. It outlines the marketing strategy, promotional, and advertising activities planned for the period. HubSpot has published a new video ‘How to Write a Marketing Plan In 5 Easy Steps’ to help you come up with a marketing plan. The HubSpot team says, “Bringing people to your business can feel difficult. You might not know where your audience is, or how best to engage with them. A marketing plan helps you outline what your business needs, and creates a roadmap for how to get there.... [...]