Effective communication with your customers is at the core of your business. MarketingProfs has published a new video ‘The Marketing Mistake That Cuts Off Communication With Your Customers’ highlighting a marketing communication mistake. Kenda MacDonald, lead generation expert and best-selling author of “Hack the Buyer Brain” shares her perspective in this #short clip from B2B Forum Online. Watch now to discover how your long-term nurture sequence builds trust and gives you insights to your buyers’ behavior. MarketingProfs  [...]

WordStream has published a new guide ‘120 of the Best Words & Phrases for Marketing with Emotion’ to help you make your content more appealing. The WordStream team says, “The right emotional words can inspire action from prospective customers, but they need to be natural, powerful, and non-repetitive to connect with your target audience. In our absolutely free guide, you’ll discover a list of 120 words and phrases to start incorporating emotion into your marketing touchpoints that will: Create urgency before the opportunity is gone. Spark curiosity to discover... [...]

Choosing the right name for your business is very important. A memorable and meaningful business name helps you establish a brand. Quick Sprout’s Lars Lofgren has published an article highlighting five steps to choose a business name. He says, “Choosing a business name is easy. Just follow the five steps below to get started: The Easy Parts of Choosing a Business Name Many entrepreneurs are creative. Some of you might already have a name in mind to use for your new business. Others likely have a shortlist of three to five ideas. If you don’t have any ideas right now, don’t worry. While... [...]

Digital PR is a strategy used to increase awareness of your brand using online methods. In many ways, it’s similar to traditional PR, but it offers the opportunity to reach a much broader audience that can’t be reached with only offline methods. Semrush contributor Alex Birkett has published ‘The Ultimate Guide to Digital PR’ with tips and tools. He says, “Digital PR is the execution of public relations campaigns and tactics in today’s digital landscape. From P.T. Barnum to Ryan Holiday, public relations professionals have used the tools and media at their disposal... [...]

A clear marketing plan creates a link between the strategic direction of the business and the delivery of results. It connects everything together and ensures that the right activity is taking place, at the right time, to the right audience through the right channels. HubSpot contributor Rebecca Riserbato has published an article highlighting five steps to create an outstanding marketing plan. She says, “Marketing plans can get quite granular to reflect the industry you’re in, whether you’re selling to consumers (B2C) or other businesses (B2B), and how big your digital presence... [...]

Quick Sprout’s Lars Lofgren has published an article comparing the best digital marketing services. He says, “Hiring the best digital marketing service to get customers in your doors or visiting your website means you can spend more time doing what you’re really good at—delivering an incredible product, service, or experience. Best Digital Marketing Services Reviews Ignite Visibility – Best All-Around Digital Marketing Agency Ignite Visibility is a full-service digital marketing agency. They have a long track record of helping companies grow and step confidently into their next... [...]

As third-party cookie data comes to an end, marketing leaders must accept a future of consent-based advertising. Retail Dive has published a new e-book ‘How marketers are preparing for a cookie-less world’. The RD team says, “As the picture of a cookieless future comes into focus, the change is expected to pose massive ramifications for the advertising industry. With spending on data surging and brands increasingly experimenting with cookie alternatives, marketers are getting ahead of a ‘measurement blackout’. INCLUDED IN THIS TRENDLINE How prepared is the ad industry... [...]

Aurelius Tjin has published a new video ‘8 FREE Websites You Probably Didn’t Know Existed!’ to help marketers learn and improve their marketing performance. He says, “Content creators, freelancers, educators, students, and anyone looking to try out some cool websites and tools, I’ve got 8 useful websites that will help you be productive, present better, learn more, and overall save time! All the websites and tools are absolutely free to use.”  [...]

Exposure Ninja has published a new podcast episode ‘How To Design the Perfect Buyer Persona’. Jess Percival says, “Whether you’re B2B or B2C, the fastest growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell to resonate with that target customer. This is also one of the main reasons that some products and businesses go viral whilst only half of all startups actually survive their first five years in business. But obviously we need to understand who our target customer is in the first place. That’s... [...]

Content audits feature the systemic analysis and assessment of a website, including the blog and all pages. A regular content audit can help you to strengthen your content for improved marketing performance. Searchmetrics contributor Chuks Chukwuemeka has published a guide to using content audits for revising marketing strategy. He says, “Not all content audits are the same. It’s possible to miss important learnings if the audit is not carefully done. Each component will help you uncover opportunities to improve your collective marketing strategy. 1. Content InventoryTo have a better understanding... [...]