GIF (Graphics Interchange Format) is a format for image files that supports both animated and static images. It displays a series of sequential images, producing an animated effect. Social Media Examiner contributor Anna Sonnenberg has published an article on how to use GIFs in marketing. She says, “GIFs are also easy for anyone to share across social media and beyond. Most social channels support GIFs, and some even have built-in GIF search tools. If your marketing GIFs resonate with your audience, fans and customers may use your creatives and spread your message even further. 6 Ways to... [...]

A well-maintained blog nourished with quality content can help you achieve the top spot in Google search. Listen to the Exposure Ninja podcast episode ‘How to Write Blogs That Rank Top of Google’ to learn how to rank higher in Google. Lucy Best says, “If you, or someone in your business, writes blogs for your website but they don’t seem to be having any impact on your traffic or conversions, then this is the podcast episode for you. I will be taking you through the process you can use to write blogs that rank well on Google. The benefits of having high ranking blog posts, of... [...]

Marketing metrics are values marketers can monitor to measure the performance of their campaigns. These values can tell how effective your marketing efforts are. Portent contributor Jocelyn Mah has shared six Internet marketing metrics you must track. She says, “Nowadays, web analytics platforms allow digital marketers to easily track all kinds of data around user behavior and browsing patterns to generate relevant insights. However, knowing which metrics to track and measure can be challenging and overwhelming. This task gets increasingly difficult as your website or mobile app scales over... [...]

A keyword domain is basically a domain name that contains keywords about your business, products, services, etc. An example of a keyword domain would be CheapiPhoneRepair.com. This domain name contains the keywords cheap, iPhone, and repair. Search Engine Journal contributor Roger Montti has published an article answering this question – Is There Ranking Power in Keyword Domains? He says, “The keyword instantly brands what the site is about, and the word tells the site visitor what to expect in terms of the user intent. Searching for a review? Try [name of product/service]Reviews.com. Downside... [...]

MarketingExperiments has made available the replay of its webinar ‘Beyond Advertising: Creating Value Through all Email and Mobile Touchpoints’. Watch the replay to learn the following: The five forces of change affecting marketing and advertising Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking. Beyond Advertising: Creating Value Through all Email and Mobile... [...]

MarketingSherpa has published a new podcast episode ‘Creative Marketing: Does it all make sense?’ featuring Carlo Cavallone, Global Chief Creative Officer and Partner, 72andSunny. Daniel Burstein says, “What is a truly great creative idea? In art? In music? In marketing? It taps into something deep in a person. Makes them think, “yes, that’s it!” Essentially, the artist helps us better comprehend this innately complex experience we call life. Sound too deep for you? Are you thinking, “hey, Dan, I’m just trying to sell some toasters” or “get some leads?” Well, you’re... [...]

Ahrefs contributor Fraser McCulloch has published an article highlighting 20 marketing tools for small businesses and their best features. He says, “There are thousands of marketing tools, but only a few fit the bill for small businesses. Some you may already know; others you should consider using. We’ll outline how to use the best feature of each tool so that you can get started on delivering some real marketing success today. Sounds good? Let’s get into it. 1. View monthly comparison reports with Google Analytics on your phone Google Analytics is a free tool that provides a 360-degree... [...]

Understanding your performance across metrics and inputs—ranging from total sales to inventory to reviews to their actual product content—isn’t enough to positively influence your strategies. Retail Dive has made available a replay of the webinar ‘Using Digital Shelf KPIs to Improve Your Marketing Strategy’. The Retail Dive team says, “Join us for an informative webinar focused on helping you learn how to use digital shelf data and retail analytics to improve your marketing strategies. We’ll explore: The metrics brands need to measure to understand performance Best practices... [...]

has published a new video ‘Value Proposition Definition: Optimize your conversion rate with this powerful question’ explaining value proposition. This video covers: Value Proposition Definition: Optimize your conversion rate with this powerful question Quiz yourself, which landing page will perform better? Let us help. Write down your company’s value proposition, then put it in the YouTube comments. Flint will help as many people who reply in the next seven days as he can. A quick look at the MECLABS Institute Net Value Force Heuristic. A three-point dialog to help foster an empathetic... [...]

Brands have been under tremendous pressure for the last few years. With changing consumer demands, challenging supply chain issues and all the cost unknowns of an evolving global pandemic, providing a better e-commerce experience has not been easy. Retail Dive has made available a replay of the webinar ‘Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022’. The Retail Dive team says, “In this webinar, experts will address key questions like: How do companies know if they’re ready to adopt a marketplace strategy with third-party products? What are the internal... [...]