Personalization is the key to marketing success. It helps you move closer to your prospects and turn them into customers. Bloomreach, Inc. has published a new guide ‘Power Personalization With the Right Marketing Technology’ to help understand power of personalization. Carl Bleich says, “In today’s market, data is everything. Being able to compliantly collect customer and product data is one of the most important building blocks of success with e-commerce personalization. This combination of customer and product data is called commerce data— and creating truly personalized... [...]

A brand strategy is a holistic approach to how a brand shows up to its customers. A brand strategy encompasses several different brand elements like voice, storytelling, brand identity, brand values, and overall vibe. Shopify contributor Alexa Collins has shared five elements of a strong brand strategy. She says, “Brand voice, brand design, brand values, brand story, and brand vibe are the key elements of a successful brand strategy. Below, we’ll walk you through each one, describe what it is, and look at why each bolsters the experience your brand creates for new and existing customers. Brand... [...]

SmartCompany has published a new e-book ‘How to prepare your business for a hybrid future’ in collaboration with DiviPay. The DiviPay team says, According to a study from PwC Australia, 90% of Australian employees want to keep working from home in some capacity post-pandemic. For three-quarters of Aussie workers, the ideal arrangement is a split between remote and in-person working. With the overwhelming majority of employees wanting to divide their time between home and office, switching to a hybrid model will dramatically improve your ability to attract and retain top talent. This... [...]

Marketing is a creative task. You need to constantly work on newer strategies to improve your marketing performance. MarketingProfs is hosting a webinar on ‘Marketing Work in 2022: Better Results with Less Effort That’s More Effective’ on Thursday, June 2, 2022, at 2.00 pm EDT. The MarketingProfs team says, “We’re nearly halfway through 2022, and anyone in marketing is probably asking, “Are we working harder or smarter?” In this webinar, you’ll hear how marketing teams can deliver on their commitments, achieve real business results, and gain acknowledgment... [...]

Analyzing first-party data can unlock new insights into what your best customer looks like, and which prospects can be most influenced by your marketing. Adweek is hosting a webinar on ‘Leveraging Segmentation for High-Performance Results’ on Thursday, June 2, 2022, at 2.00 pm EDT. The Adweek team says, “Hear more about segmentation strategies from leaders at Neustar and Movio, who will discuss how they were able to leverage these insights to create tailored campaigns targeting high-propensity consumers across digital, CTV and out-of-home channels. You’ll find out:  How to... [...]

A buyer persona is a detailed description of someone who represents your target audience. It is fictional but based on deep research of your existing or desired audience. Exposure Ninja has published a new podcast episode ‘How To Design the Perfect Buyer Persona’. Tim Cameron says, “Whether you’re B2B or B2C, the fastest growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell to resonate with that target customer. This is also one of the main reasons that some products and businesses go viral whilst... [...]

The right business name helps you easily promote your products and services. It gives an identity to your business. HubSpot contributor Meredith Hart has published an article highlighting 100+ business name ideas. She says, “A lot of strategy and planning goes into building a business from the ground up. Before your startup is ready to launch, you’ll want to think carefully about your brand and the image you’ll present to consumers. So, how can you stand out from your competitors? The most visible way is to create a unique business name. With a catchy, creative, and descriptive... [...]

Marketing measurement helps you analyze the performance of your marketing campaigns and make required changes. Watch Neil Patel’s latest video ‘The Best Marketing Strategy Produces the Worst ROI’ where he talks about a marketing strategy. He says, “People love measuring marketing. Everyone loves Google Analytics. Everyone loves Google Data Studio. If you spend a dollar, you want to make more than a dollar, right? But if you focus your marketing efforts only on things that produce a direct ROI, you’ll struggle to build a multi-billion, if not even a multi-million dollar... [...]

Martech has made available the replay of ‘Data-Driven Answers to Achieve Omnichannel Success’ webinar. The Martech team says, “A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology. Join seasoned experts from Redpoint Global in a live webinar and learn how you can creatively collect first-, second- and third-party data to engage... [...]

SEO helps you create a strong foundation for your blogs and websites. With a strong SEO plan, you can continue to get more and more web traffic and grow your business. Search Engine Watch has shared top 25 blogging SEO tips for 2022. The SEW team says, “Here are the top 25 blogging SEO tips to help all blog posts compete for a first page Google ranking. 1. Cut the time to write a post in half by using an AI SEO tool Artificial intelligence (AI) tools, like Clearscope and RankIQ, tell you what topics marketer should cover in their post to compete for a first-page ranking on Google. This... [...]