It is very important to keep your sites secure. Hackers constantly try to damage websites, and it’s up to you to secure your website. Search Engine Journal has shared 15 ways to secure a WordPress site. The SEJ team says, “When setting up your WordPress site security, there are some basic things you can do to beef up your protection.Here are some of the first things you should implement to help protect your website. 1. Implement SSL Certificates Secure Sockets Layer (SSL) certificates are an industry standard used by millions of websites to protect their online transactions with their... [...]

Merkle Inc. has published a new white paper ‘Rebuilding Your Digital Messaging Strategy’ to help marketers innovate their marketing campaigns for better results. The Merkle team says, “As of July 2021, millennials and Gen Zers accounted for 40 percent of the population. That’s 40 percent of consumers who grew up with phones in their hands, expect brands to be open and transparent with them, and value the entire brand experience as much as the product itself. With these new generations rapidly growing in their buying power, marketers must reimagine how their brand engages with... [...]

Search Engine Journal has published a new episode of Search Engine Journal Show podcast ‘The Importance of First Party Data Activation’ featuring Brent Ramos. Loren Baker says, “Cookies going away in Chrome? They already have been eliminated from the most popular browser on the mobile market – Safari. How does this affect marketing & sales? What about Shopify merchants? Brent Ramos, Product Director at Adswerve, joined me to discuss incremental measurement in ecommerce and beyond. We talked about the importance of first-party data and the possibility of losing a lot of the... [...]

While running an online business, you need a dynamic payment processing service. It should be a hassle-free experience for your customers to make payments. HubSpot contributor Hailey Friedman has published an article on how to accept payments online highlighting seven payment processing providers. She says, “Here’s a look at some of the advantages payment processing software will bring to your business. 1. Convenience Convenience is one of the main factors that influence conversion rate. The more steps a customer has to take to make a payment, the more likely they are to abandon their... [...]

Neil Patel has published a new video ‘7 Strategies That Will Get Powerful Results For Your Marketing and Sales Teams’ to help you improve marketing performance. He says, “Engage your audience. Create targeted, high-converting ads. Maximize ROI with your email list.” Neil Patel’s Blog  [...]

Marketing is a creative task. You need to constantly work on newer strategies to improve your marketing performance. MarketingProfs is hosting a webinar on ‘Marketing Work in 2022: Better Results with Less Effort That’s More Effective’ on Thursday, June 2, 2022, at 2.00 pm EDT. The MarketingProfs team says, “We’re nearly halfway through 2022, and anyone in marketing is probably asking, “Are we working harder or smarter?” In this webinar, you’ll hear how marketing teams can deliver on their commitments, achieve real business results, and gain acknowledgment... [...]

If your email marketing isn’t measuring up despite all the time and energy you spend on campaigns, it can feel demoralizing. MarketingProfs is hosting a webinar on ‘New Email Marketing Techniques Working for B2B Now’ on Tuesday, June 21, 2022, at 2.00 pm EDT. The MarketingProfs team says, “In this session, Jay will share email marketing tips based on key industry data that shows what’s driving audience engagement and how you can drive big performance—from increasing open rates 30%+ to securing more clicks and conversions. You’ll learn: Small changes to your... [...]

When it comes to marketing – a plan works like a backbone. With a clear marketing plan, you can achieve your desired goals. HubSpot contributor Rebecca Riserbato has published an article highlighting five steps to creating a great marketing plan. She says, “Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it’s nearly impossible to put a number on the budget you’ll need to secure for the projects, hiring, and outsourcing you’ll encounter over the course of a year... [...]

Blogging helps you widen your presence over the Internet. It connects your business with the audience interested in what you sell. Entrepreneur magazine contributor Bhavik Sarkhedi has published an article highlighting four reasons you should outsource blog writing. He says, “Here’s why companies are hiring blog writing services from third parties to craft and frame blogs for their website. 1. Expert writers As already stated earlier, a blog contains essential information on the product of service that the company provides. Be it the description of their products, the uses and utility... [...]

Analyzing first-party data can unlock new insights into what your best customer looks like, and which prospects can be most influenced by your marketing. Adweek is hosting a webinar on ‘Leveraging Segmentation for High-Performance Results: Reaching Loyal Movie Fans’ on Thursday, June 2, 2022, at 1.00 pm EDT. The Adweek team says, “Hear more about segmentation strategies from leaders at Neustar and Movio, who will discuss how they were able to leverage these insights to create tailored campaigns targeting high-propensity consumers across digital, CTV and out-of-home channels. You’ll... [...]