Karissa Bell says, “”That thing out there … that is no dinosaur,” exclaims Chris Pratt’s character, Owen, in the movieJurassic World. Can the same be said about your email marketing strategy? If your methods are outdated, you’re probably not seeing value from your email campaigns. A few quick fixes, however, can bring your strategy out of the Jurassic Period and into the 21st century. Here are five to get you started (warning: more dinosaur jokes ahead): 1. Go mobile already   Even raptors learned how to open doors, showing how important it is to evolve... [...]

Sims Jenkins says, “In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success. The fourth edition of this annual review highlights the fastest growing and most valuable email marketing firms. No matter how you slice it, this is an important list. These 10 companies are successfully creating jobs and ROI for their clients. There are two parts to this list. The first part lists the fastest-growing email companies, firms that primarily focus on email and made the 2015 Inc. 5000 list. Inc.... [...]

Carly Stec says, “First impressions are powerful — and they’re not just limited to face-to-face interactions. These days, many people are judging companies based on their email efforts before they even start a conversation with an actual person. Needless to say, this change in behavior has upped the importance of ensuring that your email communications are optimized to the fullest. This means you need you to pay attention to every small detail — from the subject line to the time sent to the reply-to email address. Check out this infographic from Easy SMTP to get a better... [...]

Kim Gloeckl says, “In today’s fast-paced digital world, there are two things that are certain in email marketing: segmentation and personalization are the keys to success. That being said, the more segments you’re sending to and the more personalized you get with your email marketing, it can become extremely time-consuming. So, how are you going to keep up without bringing on additional resources? Three words: email marketing automation. What Is Email Automation? Email marketing automation allows you to build lasting relationships with your customers by creating a personalized digital... [...]

Monica Montesa says, “Email marketing and blogging go together like s’mores and campfires, or like Vince Vaughn and mildly underwhelming comedies. It’s undeniable that there’s a special connection. If you’re a member of the blogosphere and don’t have an email list, you could be missing out on a huge opportunity to grow your audience and develop a deeper connection with your readers. Why email marketing, you ask? Well, email marketing is a great way to get your blog readers to return to your website and establish loyalty – especially in a world when so many read a single post and... [...]

Monica Montesa says, “While there are many ways to grow your email list, it’s important to make sure you’ve optimized the basics. The sign up form, for example, is often your final chance to persuade people to subscribe to your list – and the details, such as your call to action and what information you request, do matter. Not sure where to start? In the latest episode of Quick Tips, we took a look at a few simple ways in which you can create a sign up form that gets subscribers”. Quick Tips Video: 3 Tips for Building a Sign Up Form that Gets Subscribers Aweber Blog  [...]

Ayaz Nanji says, “Despite increased email volume, consumers are opening and engaging with emails more than ever before, according to a recent report from Yesmail. The report was based on 2Q15 Yesmail data for marketing campaigns sent by brands in a wide-range of industries. Email volume for subscribers increased 11% year-over-year between 2Q14 and 2Q15, the analysis found. Simultaneously, email open rates increased 10% year-over-year. Moreover, it appears that marketers have been able to reduce the number of never active subscribers (i.e., consumers who opt in for brand emails but never open... [...]

Selena blue says, “Personalization is not new to email marketing; but has it lost some of its appeal with marketers? Only 36% of marketers said they dynamically personalize email content using first names in subject lines and geo-location, according to the MarketingSherpa 2013 Email Marketing Benchmark Report. The report also revealed that only 37% of marketers segment email campaigns based on behavior. However, marketers from various industries have seen incredible success with personalization. I dove into the library of MarketingSherpa, MarketingExperiments’ sister company, to find out... [...]

Peter Gasca says, “Email is dead? Not so fast. Ever since Facebook COO Sheryl Sandberg made her highly visibly pronouncement that email was going away five years ago, the debate about the usefulness and longevity of email has raged. With new generations embracing new communication tools and apps every day, there might just be a strong argument that it could outlive its usefulness. Like most debates around technology, however, facts trump opinions. Take, for example, the widely-shared viewpoint that Facebook was fading into its twilight years, with younger users leaving in droves for Instagram.... [...]

Beth Hayden says, “Whether you want to sell products from your website, advertise your coaching services, or promote a book, building an email list will allow you to bond with your prospects and make more sales. The big question is: if you know building a list is the smart thing to do as a content marketer, what’s stopping you? More than likely, you’re overwhelmed. There are a plethora of tools you can use to set up and manage your email list, and you may be completely confused”. How to Choose a Solid Email Service and Build Your List on a Firm Foundation ‘Copyblogger’ Blog  [...]