Shelly Kessler says, “Our quarterly email performance benchmark report has been released for Q2 2015, and it has some exciting numbers for email marketers. In April, May and June of this year, email volume rose by 16.1 percent year-over-year, yet response rates remained as high as they were this time last year.  This means that despite an increase in number of emails in each customer’s inbox, subscribers are still engaging with the brands that prove their relevance“. Customer choice drives responses, and other email performance benchmarks ‘Experian Marketing Forward’ Blog  [...]

Georges Berzgal says, “With Christmas fast approaching, it’s important that brands are ready with a strategic email marketing campaign plan. So following on from my previous Christmas email post, here are steps 6-10 towards festive email marketing success… Step 6: re-engage ahead of the holidays About two months prior to the Christmas holidays, it is worth cleaning up your contact list to make sure you are sending your messages to engaged customers. Get in touch with subscribers who have not opened or clicked on messages for a while to see if they can be re-engaged by a small incentive... [...]

Olivia Dello Buono says, “With nearly two months ‘til ASCEND Digital Marketing Summit takes place October 18-20 in Philadelphia, we want to introduce you to our lineup firsthand. We’re hosting three special #AWeberHour Twitter Chats, featuring a sampling of our amazing speaker lineup. And since it’s our last chat of the season, we’re going big. Join us Wednesday, September 2 from 2-3pm EDT as we explore the do’s and don’ts of social media marketing. If you’re using social in your business strategy, you won’t want to miss this”. [Twitter Chat] The Do’s and Don’ts of Social... [...]

Monica Montesa says, “Meet Emily. She’s the blogger and designer behind Jones Design Company.Jones Design Company began in 2002 as a custom stationery business and transitioned into a blog in 2009. On the blog, readers can find topics like home decorating, crafting, organizing, beauty and fashion, combined with Emily’s incredible design skills. Emily uses AWeber as her email marketing platform of choice, as email marketing is a top priority for Jones Design Company. “Because we are primarily a blog, it is important to develop a relationship with our readers,” Emily said. “Using... [...]

Andrew King says, “Email is one of the most popular channels for distributing a survey. But for some reason, most of the emails I receive that include a survey look like they were thrown together as an afterthought. Many have boring subject lines and uninspiring copy and creative, so I rarely feel compelled to participate. If your emails with surveys are lacking opens, engagement and click-throughs, here are my seven tips for improving them: 1. Craft Compelling Subject Lines Typical survey subject lines: Customer satisfaction survey Take our survey Let us know what you think”. 7... [...]

MarketingProfs team says, “Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors? To find out, Litmus examined the forwards generated by more than 400,000 commercial email campaigns with at least 500 opens sent between January 2013 and March 2015. The researchers then compared 200 email campaigns from among the top 1% of forwarded emails with 200 email campaigns from around the 50th percentile to see how tactics, topics, and other elements impact sharing. Below, key findings from the report“. What... [...]

Emma Snider says, “The best sales reps know that prospects ultimately buy based on their emotions. Sure, logic, data, and plain old common sense can go a long way in persuading a prospect to see things your way. But at the end of the day, whether or not a buyer signs the contract comes down to how they feel — about your product or service, the problem at hand, or the results you’ve promised to deliver. This means that every interaction a sales rep has with a buyer should invoke some type of emotion. If you’re selling a service that protects businesses from risk, you’ll... [...]

Georges Berzgal says, “It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story.  Retailers are already thinking about how they can captivate consumers and drive revenue this year. With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to Christmas in 2014, it’s no surprise to see why it’s a priority now. One of the most effective marketing tactics to turn Christmas shoppers into buyers is email because it enables brands to send a very focused, personalised message“. 10 steps... [...]

Regina Love says, “As a consumer, nothing makes my day like reading or shopping for anything related to arts and crafts (it’s my thing). However, one annoyance we all seem to run into is being sent an email to sell you on a product that you would never want nor need. How can you avoid being that pain in a customer’s inbox? The answer is in targeting your content. It is one of the most important, and sometimes underutilized, elements of email marketing. At the MarketingSherpa Email Summit 2015 Media Center, Courtney Eckerle, Managing Editor, MarketingSherpa, interviewed Jessica Best, Digital... [...]

Matthew Toren says, “Your business’s email list is hands down its greatest asset. You likely already know that, but building your list up from scratch can be challenging and confusing. The reality is that building up your list can take time, but more than time it takes some consistent, effective tactics. If you can stay disciplined, you will watch your numbers grow. Here are eight great ways to get more subscribers on your list. 1. Free content This value exchange is one of the most popular list-building techniques on the Internet. All the entrepreneurial pros are using it for one reason:... [...]