Olivia Dello Buono says, “1. Email is not a .JPG, print ad, or a one-page website Reusing content across mediums is a smart way to maximize resources, increase efficiency, and apply takeaways from other channels. Taking the featured image from a successful print run and using it in your go-to email template may seem like a quick win, but is unlikely to perform to your expectations. Email is a unique medium, with unique goals and unique considerations. While a print advertisement will catch attention with a bold-faced headline and intriguing photo, no one will see the beautiful photo in an... [...]

Josh Harris says, “Hi. My name is Josh Harris, and I thought I’d share some info about sales emails in order to… Hold it right there. Does that intro actually make you want to read the rest of this article? Of course not. That’s why I’m amazed that many sales reps actually use this framework to reach out to prospects. Now, this may sound crazy to the folks who are stuck on the above method, but the purpose of a prospect email isn’t simply to send it. It’s to get a response. And then a sale. Fortunately, there are some steps you can take to skyrocket... [...]

Olivia Dello Buono says, “We all hate spammy pop-ups when we’re just trying to read a blog post. They indiscriminately pop up everywhere, basically telling us in a loud voice to give them our email addresses so that they can add us to their email list. It’s easy to say no, close the box and go on with your day. That’s an experience we’ve all had that we totally understand. But let’s think about it from the flip perspective. How do you make it a total no brainer for someone to give you their email address? If I offered you $100 cash in exchange for your email address, would you give... [...]

Ivy Shtereva says, “The rise in email volume has created a challenge for marketers. As subscribers become more selective, marketers have to create an experience and deliver quality to ensure continued email opens and high inboxing (inbox delivery) rates. When brands don’t consider the consumer expectation when developing their email campaigns, often the result is a struggling program with low inboxing rates and, consequently, low engagement levels. To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing... [...]

Andrea Johnson says, “Don’t wait for the perfect time or tool to end batch and blast emails and, instead, send prospects and customers relevant information now. That’s the word from Diana Primeau, Director of Membership Services, CBS Interactive, parent company of CNET, the world’s largest tech media source for news, reviews and downloads. Primeau took time during Email Summit 2015 to discuss with Erin Hogg, Reporter, MarketingSherpa, why sending relevant emails is more critical than ever. “Our users have become very sophisticated. They don’t want to get every email that everybody... [...]

Drew Olanoff says, “Welp, not today. The team clearly listens to its users, as the company announced a new integration (for Standard and Plus plan customers) that’ll make them extremely happy. Email will probably never completely die; it’s how organizations communicate with the outside world. Now you can bring email into your Slack channels: Email remains ubiquitous and is quite useful for getting updates from pretty much every service on the Internet. Today we’re launching a new feature: all teams on the Standard or Plus plans can have email directed into Slack channels. If you don’t... [...]

Lindsay Kolowich says, “Email marketers don’t have it easy these days. In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, too — after all, 53% of people read email on their mobile devices. In other words, there are a lot of boxes to check to make sure your emails look great to all of your recipients on all of their devices. Feeling overwhelmed?... [...]

Justin McGill says, “Being the founder of a company that specializes in cold email, we have seen everything that works and all that doesn’t. By “works,” I mean emails that generate responses and leads. We have several different formulas for cold emails, but one in particular we call the “QVC” formula. Q = Question V = Value prop C = Call to action (CTA)”. A Cold Email Formula That Gets Responses and Generates Leads Business.com  [...]

Kristen Dunleavy says, “Devoting more time to family while doing what you love: isn’t that the American dream? It was for Courtney Slazinik, the entrepreneur behind Click It Up a Notch. It all started when Courtney bought her first DSLR (aka a very fancy camera) in 2010. But something was… off. “My pictures didn’t look like my friend’s pictures, and we had almost the same camera,” Courtney said. “I had her come to my house and teach me everything. I was a terrible student; it wasn’t easy.” Once Courtney got the hang of photography, she saw an opportunity to help others who... [...]

Kylie Davidson says, “Have you ever been at a social event and a person, unknown to you, eagerly greets you by name? Recall the creepy feeling you got in that situation. It leaves you thinking — who is this person and how do they know this personal information? Thanks to the Internet, marketers have the ability to collect and use an absurd amount of personal consumer data. As marketers, we’ve used this data to guide consumers to ideal products and services without them even knowing. Well, let me revise that last statement — we used to do this without consumers knowing. Avoid This:... [...]