Local businesses need help with electronic marketing. They don’t have the time or skills to do what is needed online. But their growth and long-term survival depend on it. Take email as an example. Most don’t collect the email addresses of their clients. Even the most savvy probably don’t know how to maximize email effectiveness. If you become their trusted electronic marketing advisor, it could mean a long-term relationship, and it could result in good profits for you. Jeremy Burns and his partner, Ken Walker have just released a toolkit for marketing consultants to help you... [...]

Lauren Smith says, “Recently, an email about a new public market opening in my neighborhood caused me to go on a forward-frenzy. (You’re welcome, Boston Public Market.) I was so excited that I shared it with every single family member, friend, or co-worker who lived in that area. While no purchases were directly made from that email, Boston Public Market’s reach was greatly increased — all because it sent an interesting, relevant email to me. When most people think about a successful email, they just think about deliverability, opens, and clicks. But a truly engaging email... [...]

Jack Simpson says, “Email might not be the sexiest form of communication around these days what with smartphones and Apple Watches and pigeon-drone hybrids but it’s still going strong in the business world. In our recent email marketing census, 74% of marketers said they believe email still be one of the highest channels for delivering ROI in five years’ time. But email marketing is far from easy, and anyone like me who ignores 99% of the stuff that lands in their inbox will know first-hand how competitive this channel can be. I thought it would therefore be good to take a look... [...]

Brian Hughes says, “Value-based email marketing is one of the most effective inbound marketing strategies, with 59 percent of marketers increasing their email marketing budgets for 2015. Sixty-six percent of customers have made a purchase as the result of an email marketing message, according to the Direct Marketing Association. And the most mind-boggling stat of all: email marketing has an ROI of 4,300 percent, according to the Direct Marketing Association. For any naysayers out there, email marketing really does work. If you’re not getting the ROI you expect from email marketing,... [...]

Pete Prestipino says, “A new report from Movable Ink indicates that while email recipients on mobile devices are responsible for more opens, those using their desktop are generating more conversions. Movable Ink’s Q2 “US Consumer Device Preference Report” reveals that 68 percent of emails were opened on a mobile device, with the iPhone generating 42 percent of email opens. Opens on the desktop however, sat at just over 32 percent. Perhaps most interesting however is that the report indicated that nearly 53 percent of all conversions were on the desktop in Q2. That’s... [...]

Daniel Burstein says, “Sometimes people fall out of love … with your newsletters and email marketing. Or change jobs. Or email providers. There are a million reasons why they stop reading and engaging with your emails. This is why email marketers need to run win-back campaigns. That is, reaching out to inactive subscribers and compelling or convincing them to re-engage with your email sends. If they don’t re-engage, it’s time for a list cleansing — no longer sending emails to this group. A smaller, but higher-quality, email list The end result can be painful in some ways; it will... [...]

Scott Richardson says, “1100 attendees. 101 degree summer heat. One comedian. And of course, Serial. Podcast Movement hosted an amazing conference last weekend in Fort Worth, TX focused on connecting and inspiring podcasters (and aspiring podcasters). The all-star lineup was stacked with the biggest names in the podcasting community including Sarah Koenig of Serial, Pat Flynn of Smart Passive Income, and John Lee Dumas ofEntrepreneur on Fire. While the takeaways from the speakers on stage were incredibly inspiring, we also learned a lot from the community of attendees. Check out the awesome... [...]

Joey Taravella says, ““The number one obstacle we face with our emails is not a lack of brilliant copywriting, the right graphics or an understanding of personalization. The real enemy of underperforming emails is confusion,” Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, said in his live optimization session at MarketingSherpa Email Summit 2015. During this session Flint McGlaughlin makes live edits to several emails submitted by the audience, offering feedback on everything from preheaders and titles to body copy and calls-to-action. The first page submitted is from... [...]

Jodi Harris says, “Think of a well-executed email strategy as the backbone of a successful content marketing program. It’s an essential structure that supports your various content efforts and is the best technique for building a subscriber base – which helps you stay at the top of your readers’ minds. But, just like any critical system, if it’s not properly maintained, your email content can start to lose momentum and show signs of aging. If you fail to keep pace as consumption trends shift, even your most faithful followers may start to overlook your emails in their crowded inboxes... [...]

Monica Montesa says, “The road to success might not be paved with gold, but it’s certainly covered with online apps and tools. And since managing your business online can be cumbersome, we understand that you might need a little guidance to figure it all out. That’s why we’ve teamed up with nine businesses that will help you do things like build a website, manage your social media, track analytics, simplify your accounting, and more. When you have the confidence that your website looks great, your branding is on-point, and your finances are well-managed, it becomes a lot easier to... [...]