Daniel Beulah says, “At the Media Center at MarketingSherpa Email Summit 2015, we interviewed your successful brand-side marketing peers, along with researchers and industry thought leaders. One interview stuck out from the rest because we interviewed someone who’s title was “customer.” Jill DAmato, the wife of our own Brian DAmato, Senior Vice President of Partner Solutions, MECLABS Institute (parent research organization of MarketingSherpa), agreed to sit down and answer a few questions. We had recently fielded a survey with 2,057 American consumers about their email preferences,... [...]

Olivia Dello Buono says, “Social was the theme of the month, as some of the most popular platforms revealed big changes and features to their algorithms. And with summer festivals, vacations and celebrations underway, people are feverishly sharing their stories, videos and pictures – something that fearless brands are capitalizing on. If your business has been flirting with the idea of going social, now’s the time to jump onboard the bandwagon. Here are the trending links to keep you in the loop. On Our Radar: Big news for Facebook-loving brands: the social networking giant has made... [...]

Kayla Cobb says, “In the world of marketing, there’s always a push to stay ahead of the curve and, more importantly, ahead of competitors. However, it’s hard to dedicate the time, money, manpower and technical know-how to launching truly eye-catching (and revenue-generating) campaigns. This is especially true for smaller companies with marketing teams consisting of only one or two employees. Enter the potential best friend to most campaigns: the vendor. At the MarketingSherpa Email Summit 2015 Media Center, Erin Hogg, Reporter, MarketingSherpa, sat down with John A. Caldwell, President... [...]

Megan Van Viack says, “Despite the growing number of ways that marketers can now reach consumers, email marketing remains the digital marketer’s highest-performing digital tactic, including as a source of qualified leads. And email subscribe forms are the most common way that marketers build their highest-performing email lists. When consumers choose to opt-in to email marketing campaigns—usually by giving a brand their email address to receive special offers, sign up for a newsletter, and the like—they show a strong indication of intent to purchase. Email Subscribe Form Fields... [...]

Kayla Cobb says, “In the world of marketing, there’s always a push to stay ahead of the curve and, more importantly, ahead of competitors. However, it’s hard to dedicate the time, money, manpower and technical know-how to launching truly eye-catching (and revenue-generating) campaigns. This is especially true for smaller companies with marketing teams consisting of only one or two employees. Enter the potential best friend to most campaigns: the vendor. At the MarketingSherpa Email Summit 2015 Media Center, Erin Hogg, Reporter, MarketingSherpa, sat down with John A. Caldwell, President... [...]

Kristen Dunleavy says, “Emma Johnson’s blog, Wealthy Single Mommy, is more than practical dating and finance advice for single moms. It’s a support community for women everywhere. “Nobody was speaking to me or my peers,” Emma said. “We have our own stories, challenges. I started a blog and I didn’t know what I was doing. It was a personal project. I thought I’d talk about money, but it went way beyond money.” Today, Emma has a loyal fanbase (an email list of 6,000 and 50K monthly website visitors) and makes regular appearances on CNN, NBC’s Today Show, and NPR, just to name... [...]

Emmas Snider says, “Even if you have a steady stream of inbound sales leads surging into the pipeline, odds are, salespeople will have to supplement their funnel from time to time with outbound prospecting. And that’s totally fine … if they go about it in the right way, that is. Sales emails, when written well and sent to the right people, can be incredibly effective tools to generate new customers. But when they’re written poorly and devoid of value, nothing prompts recipients to flag a message as spam faster. One definition of spam is “Unwanted email, usually advertisements.”... [...]

Kelly Sullivan says, “Who are you? What influences your emotions, actions, and decisions? There are no simple answers to these questions. Yet marketers tragically try to pigeonhole people into them with retargeting ads. But people are complex. Marketers and brands know this but most don’t like to admit it. We prefer to believe our ads are the best in the business. We think they’ll immediately get the attention of our intended audience, and will solve all their problems. The unfortunate reality is no one cares about our ads or us. Why? Life is chaotic. Life is full of distractions... [...]

Julie Ask says, “Your customers are inundated with messages every day from friends or family, work colleagues, and marketers among others. Notifications from their banks, news organizations and fitness bands also land on their mobile phones. Let me show you the home screen of my iPhone. A summary of my communication (or lack thereof) shows: 24,998 unread personal emails (okay, mostly from marketers) 4,937 unopened work emails 272 unopened SMS messages 45 unopened/read messages on WeChat (these are from marketers) 0 unread notifications from Facebook (and I average 23 per day) 0 unread notifications... [...]

Brian Balfour says, “There’s one word that never escapes us in the business world, no matter how hard we try: networking. I work in the world of growth, marketing, and software. Over time, I’ve received hundreds of emails for advice on how others can adopt the growth framework. Most of these emails look like this: Hi Brian, I’m Joe Schmo from X Startup. We are in the Y industry. Our problem is we aren’t growing as fast as we’d like to“. How to write networking emails that won’t wind up in the trash Mashable  [...]