Karissa Bell says, “The team behind Microsoft Outlook has a new email app that makes it a lot easier to ignore your inbox. Send, released on iOS Wednesday, is an email that app that takes an instant messaging-style approach to your inbox by stripping out almost every aspect. See also: 5 ways to wrestle your email into submission Unlike Outlook, Send is not meant to be a full-featured email app: you can’t use it to view emails you’ve already received or search your inbox. The super simple app only shows threads that have been started from within the app. The idea, Microsoft says,... [...]

Sonia Simone says, “You’ve heard it a thousand times: the money’s in the list. If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list. So, how do you get people to sign up for your email newsletter? You probably already know the answer to this one: Reward them. Give subscribers something great as a “thank you” for signing up. This is usually some form of content — a useful video, a killer ebook, or an exclusive podcast. Sure, everyone else does that. Because it works“. The Betty Crocker Secret... [...]

Daniel Burstein says, “Mobile email opens have surpassed desktop opens for the first time. How does this affect your email conversion and open rates? How should your company optimize for mobile? In this Chart of the Week, we share device-specific open and conversion data. Watch our interview with Jessica Jacobs, Director of Product Marketing, Movable Ink, to learn how to tackle the most common mobile challenges“. Email Marketing Chart: Mobile versus desktop conversions MarketingSherpa  [...]

Personalization has always been a part of the marketer’s toolbox. Talking directly to the reader, with personal details such as name included, tends to produce better results. But this kind of personalization is really rather superficial. You must know the customer at a deeper level in order to make the most sales. As reported in Email Insider, “Google recently dubbed every tiny interaction consumers have with brands as ‘”micro-moments,” the new battle ground for brands.'” You need to manage these micro-moments for the best customer experience, which will produce... [...]

Mashable team says, “I think we can all agree that waiting to hear back about a job isn’t topping anyone’s list of favorite hobbies. Every time your phone rings or your email dings, you stop what you’re doing just in case it’s news on the job front. Will you get an interview? Will you get an offer? Maybe you even pick up one of those automated scam calls, just on the off chance that the hiring manager is suddenly calling you from a blocked number or remote location. So, more power to you if you decide to take matters into your own hands and write a note. That said,... [...]

Stefanie Flaxman says, “This week’s Copyblogger Collection is a series of three handpicked articles that will help you build an email list full of subscribers who are eager to hear from you. You’ll learn: How to turn website traffic into business How to encourage visitors to sign up for your email list How to use landing pages to speak directly to readers That’s right — these articles will help you connect with excited fans who love what you do and want to hear more about the products and services you offer“. 3 Articles that Will Help You Use Email to Build an Engaged Audience... [...]

Verónica Maria Jarski says, “Congratulations, you have new subscribers. Now make the most of the opportunity by sending a welcome email to them. Add the word sale to your subject line and increase open rates: “‘Sale’ has been known to increase open rates by 23.2%,” states Easy SMPT in the following infographic. Other engaging words to use in the subject line are news, bulletin, and video. Skip the words report and webinar, among others. Now, focus on your email copy. “Writing persuasive copy that avoids the spam folder can be tricky, especially when trying to... [...]

Jim Kreller says, “Today, most marketers will state that mobile is one of their top priorities. However, when you dig deeper, you discover that many mobile marketing programs have yet to take full flight. Based on hundreds of conversations with prospects and customers, I’ve learned that one of the main reasons for this stagnation is that many marketers make the false assumption that the success other companies are experiencing cannot be replicated. Too many marketers think that what’s working for Men’s Wearhouse or Pep Boys is unique to those companies and their situations. (Disclosure:... [...]

Courtney Eckerle says, “ Automotive shopping website Edmunds.com was looking for a way to keep customers engaged throughout the car buying process and began using email to do so. By integrating video and optimizing across multiple devices, the team was able to increase clickthrough rates and provide more relevant content to customers”. Email Marketing: Edmunds.com integrates video into email sends for a 34% increase in clickthrough rate MarketingSherpa  [...]

Daniel Burstein says, “Well, it’s that time of year again in Jacksonville, Florida. The sun is shining. The summer skies are blue. Surf’s up at the beach. And we at MarketingSherpa are doing our best to ignore the siren call of summer to focus on … applications. Lot of applications. Over 300 applications to speak at MarketingSherpa Summit 2016 in Las Vegas, to be precise. It was around this time last year that I came across a truly remarkable story. While culling through all of the speaker applications for MarketingSherpa Email Summit 2015 to find the best stories to share from the... [...]