Tom Tate says, “Okay, I’ll make a bold statement here. The future is in podcasting. Let me explain why. In the beginning, there was the blog. And the blog was good. With a blog, anyone with internet access can easily carve out their own little slice of the web to grow their audience, share their expertise and interact with new communities. The ability to establish trust and credibility with engaging blog content gives businesses and professionals a clear advantage, no doubt”. Podcasting: Are You Ready For the Movement? Aweber Blog  [...]

“Knowledge is power”; it’s as true today as it was hundreds of years ago. Marketers need to know how people are using their sites. It’s how you know what’s working and what isn’t. Unfortunately, you can’t literally look over the shoulder of each visitor. But IM Tracker is the next best thing. This new WordPress plugin by Amel Boukamcha watches what your visitors do on your site and keeps statistics for you. Look at what this software can do for you: ■ There are no monthly fees to use your software. ■ Your click data is stored on your own server so... [...]

IM NewsWatch reported a few days ago about Temper Thompson, the 17 year-old boy who found significant marketing success using email marketing. With the help of Matt Bacak, Thompson has produced Email Cash Blueprint, his process for using email to build a marketing business. He didn’t have a large mailing list, under 1000 subscribers, but from this list he earns over $10,000 in a month. This is remarkable for someone so young. The essence of Email Cash Blueprint is an interview Bacak did with Thompson. You get the video, the audio and a PDF transcript of the interview. You can absorb the information... [...]

David Kirkpatrick says, “Deliverability should be a concern for any email marketer. If you can’t get into the inbox, your email send might as well not have even happened. Deliverability can be a challenge. A bad reputation score can significantly impact your ability to reach the inbox. An ESP (email service provider) with other clients behaving poorly on a shared IP also hurts you. Getting off of a spam or junk mail blacklist can be a Kafka-esque experience of not really being sure who or what will get you off that list. To help you with deliverability issues, I reached out to three industry... [...]

Wanie Mokhtar says, “Creating content, such as emails, is a great way to connect with a mass audience. But there’s a lot more to it than simply writing an email and hitting send. While you may have a dozen, hundreds or even thousands of subscribers, it’s important to remember that among that list exists a variety of individuals with different needs, motivations and experiences. As a result, this means that, sadly, not every piece of content you create will be a perfect fit for everyone. So how can you nurture your diverse audience with content that’s relevant to every individual?”. 5-Minute... [...]

Kristen Dunleavy says, “Got a big idea? The Draw Shop can help. The team of 20, led by co-founders Erik Kerr and Summer Felix, create attention-grabbing whiteboard videos designed to boost sales and marketing success for companies large and small. The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video. But when your customer base varies as much as The Draw Shop’s, how do you maintain a steady flow of highly-qualified leads? According to The Draw Shop co-founder Erik Kerr, email... [...]

Chris Handy says, “The number of emails sent is growing rapidly. Target Internet forecasts a growth from 109 billion in 2015 to 140 billion in 2018 (oh, and that’s 140 billion … a day). Yes, you read that right. That’s 20 emails each day for every person on the planet! At the same time, according to eMarketer.com, open rates continue to decline. Yet email remains at the core of most sales and marketing strategies. Strong email lists are, after all, a more secure asset than website traffic (you’re not totally in control of how much traffic your website can get, but do... [...]

Ben Salmon says, “We use email in our everyday lives and it has certainly been around for a while, since 1972 courtesy of Raymond Tomlinson. Email allowed us to seamlessly send electronic communications then, and today it is a common marketing tool to drive customer engagement. So why is email seen as the poor relation in the world of digital marketing? Introduction Today email is a common marketing tool to drive customer engagement. I specifically say ‘customer engagement’ as we all know it requires not only opt-in but more importantly a common identifier in this case an email... [...]

Temper Thompson is a 17 year-old boy who is a protégé of famed marketer and trainer Matt Bacak. Together, they have produced Email Cash Blueprint, with the methods Bacak taught Thompson, methods that made Thompson’s business take off. With a mailing list of under 1000 subscribers, using this method, Thompson (a high school student) earns over $10,000 in a month, which is over 3 times what his teachers make. Email Cash Blueprint contains an interview Bacak did with Thompson, in which the method used is detailed. You get the video, the audio and a PDF transcript of the interview. You can... [...]

Chris Handy says, “It’s no secret that email marketing is a critical component of the inbound methodology. After all, why work so hard to build up a database of leads if you never do anything with them? An email campaign can be a very successful approach to nurturing leads through the funnel if you take the time early on to outline a solid strategy. Like most digital citizens, you’ll probably start off by doing some online research around email marketing. If other marketers have seen success with this method, it’s likely that you’ll want to figure out what worked for them. Unfortunately... [...]