Erin Hogg says, “When you become a trusted advisor to your prospects, how can you deliver the most relevant content for them? TechnologyAdvice, a consultative service with a goal of helping businesses find the best technology solutions for their needs, appeals to a wide range of customers in different verticals. Sending targeted content for specific industries, solutions and other customer factors would be an overwhelming task for any team to manually handle. Learn how the brand turned to marketing automation to set up various segments and created content to appeal to each buyer and their location... [...]

Ayaz Nanji says, “Mobile clicks accounted for 40% of all marketing email clicks in the fourth quarter of 2014, a 10% year-over-year increase, according to a recent report from Yesmail. The report was based on data from 4Q14 and 4Q13 marketing emails sent via Yesmail’s campaign management platform. The researchers examined year-over-year changes for key metrics such as click-to-open rate (CTO), desktop-to-mobile purchase ratio, average order value, and conversion rate. Average mobile CTO increased 20% between 4Q13 and 4Q14, and average desktop CTO increased 6%, the analysis found”. Mobile... [...]

Christopher Ratcliff says, “The proportion of companies that are unaware of the benefits of marketing automation continues to drop as technology adoption increases. Meanwhile the number of companies stating that they are ‘very’ or ‘quite’ clear on the benefits of marketing automation has increased by 6% to 88%. This comes from our brand new 2015 Email Marketing Industry Census, produced in association with Adestra. This report looks in detail at the approaches taken and the resources given to email marketing, as well as issues regarding effectiveness, marketing automation, mobile and... [...]

Jonathan Long says, “Email is one of the most effective forms of digital marketing and an essential component of every campaign. A great way to build your email list is to offer a newsletter. Simply placing an opt-in form on your website isn’t enough to build a large subscriber list. Sure, you will get the occasional subscriber here and there, but if you want to aggressively grow your list consider these five options. 1. Include an opt-in form after each blog post. By placing an opt-in form at the bottom of each blog post you are catching the visitor at the perfect time — right after... [...]

Paul Cheney says, “Do a quick Google search on “things to a/b test on a website,” scan the results for a moment, then come back and read the rest of this article. Most of you reading this are marketers, so you know I’m taking a big risk by telling you to go do something else before you read my article. In fact if you’re reading this now, you’re probably one of the very few who made it back from that incredibly distracting activity I had you do. Thank you. You are exactly the person I want to be reading this. The others can go on their merry way. They are not the ones who need to hear... [...]

Gina Broom says, “A lot of the relationship rules that I’m about to cover may seem a little cliché, and anyone who’s active in the relationship niche will recognize them pretty quickly. But the interesting thing is how these simple rules are so in tune with the best practices for an amazing opt-in process for your mailing list. You might be thinking, how on earth did you make this connection? It all started when I was talking to my brother about my view on marketing, considering I come from a media”. How to Get More Subscribers On Your Mailing List With These 5 Relationship... [...]

Jordan Elkind says, “How would you describe your store’s ideal customer? Would you be able to map out where they came from, how they ended up on your site, and what products they first purchased? Finding answers for these sorts of questions can help your team understand which new customers are the best to acquire, but surfacing the answers to those questions can be hard. The number of data points that a marketing team can bring to bear continues to expand, and it takes time to know which variables to focus on. It’s easy to get bogged down in this process and let valuable customer information... [...]

Derek S. says, “Email is one of the most powerful tools that companies can leverage to communicate with their consumers, however, to before companies can take advantage they must make sure to have a valid email address. Kickbox, an email verification and marketing solution, has recently announced a new integration with VerticalResponse. For those unfamiliar, VerticalResponse provides a suite online marketing tools to help small businesses connect with their consumers over various channels including email, social media and mobile. With the new integration, small and medium-sized businesses... [...]

Paul Ford says, “Creating great calls to action (CTAs) is more than possible, yet so many links in brands’ marketing emails remain unclicked. Many of those emails are never even opened in the first place. Over 100 billion business emails sent and received every day, according to The Radicati Group’s Email Statistics Report. Marketers can cut through that clutter by focusing their efforts on strong CTAs. By doing so, they can drive customer engagement and boost revenue. Placement advice isn’t ‘one-size-fits all’ Where you place your CTA depends on the length of... [...]

Sam Hollis says, “You already offer remarkable support to your customers, so any potential issues that arise are handled efficiently and effectively. So, you’re good – right? Even though your customers are happy with your product and service, you can still go the extra mile if you’re willing. Delighting your customers will help you build stronger relationships, turning your average customers into actively engaged promoters of your business. They’re the ones who not only sing your praises, but they’re also shouting your name from rooftops to the world. And it’s not difficult... [...]