Jimmy Daly says, “Email marketing is a crapshoot. You send mass emails hoping that some small percentage of people will open, click and convert. The bigger your list, the less you know and the more you’re forced to guess about what to say and when to send. But what if you flipped the paradigm by sending email as a result of behavior? Instead of begging uninterested users to take action, you’re moving already-interested people through a buying cycle. Promotional email isn’t dead, but data-driven behavioral email is proving to be more effective. In this new world of email... [...]

Kim Stiglitz says, “A list of contacts is essential for any business that wants to stay in touch with prospects and customers. That list also shouldn’t be static. It should be ever-changing and consistently evolving due to attrition through unsubscribes, (some reports say you will lose as much as 30% of your list each year), email address abandonment and adding new subscribers. In order to fuel continued and sustained list growth it’s a no-brainer to have an email sign up formon your website, blog and your other digital properties like social media sites. By providing visitors a quick, easy... [...]

Yves Schabes says, “Email has been used for decades as a simple collaboration tool by millions of individuals and businesses. Many of us, however, are growing disenchanted with what we see as an outmoded communications tool: We’re complaining about inbox overload, frustration and lost productivity. Research backs us up: McKinsey Global Institute estimates that the average employee spends 28 percent of his or her work week (13 hours a week) just reading and responding to email, and other studies have identified frustration with email as a top complaint. This is why we’re seeing... [...]

Olivia Dello Buono says, “We built ASCEND around the modern marketer. The jack-of-all-trades, so to speak. You’ve got your hands in everything from content to SEO, email to social. And you need a conference that can keep up. As self-proclaimed conference junkies, we’ve been there (and have the badges to prove it). We made note of what works and what doesn’t to create that once-in-a-lifetime experience that we would want to attend. We learned a lot hosting our inaugural event last year, and now we’re back to bring you even more of the content you loved. It’s ASCEND 2015”. The ASCEND... [...]

Rainmaker team says, “Getting that opt-in to your email list is much easier when you offer an enticing incentive in exchange for an email address. But what should you create? And how will you ever find the time to make it? And what if no one wants it? This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice for creating irresistible giveaways: the kind that have people clamoring to sign up just so they can get their hands on them”. Giveaways: How to Create an Irresistible Incentive to Join Your Email List ‘Copyblogger’ Blog  [...]

Daniel Faggella says, “Both email marketing and marketing automation software should ultimately save time and enhance revenues — and taking a myopic view of these technologies’ applications in a client company is a major oversight. When marketers are able to look at how these technologies are functioning through a customer lifecycle, they can identify bottlenecks, opportunities, and relationships between the two that open up massive potential to boost the bottom line — and that’s the business we’re in. As email marketers, we’re not merely in the strategic advisory business,... [...]

Jim Davidson says, “We all know that the “send more emails, make more money” strategy can provide an initial pop of short-term sales but tends to annoy some subscribers, causing them to leave your list in the long run. There are many tactics for balancing frequency and subscriber engagement, but what can you do when your sending rate satisfies most but not all of your subscribers? Those subscribers who feel a bit annoyed by your email cadence may not be the most active, but that doesn’t mean they are uninterested. Don’t forget they could potentially submit an order in... [...]

Monica Montessa says, “If only everything in life – growing your business, maintaining a healthy diet, etc. – were easy. (Imagine a world where carrots tasted as good as cake, amiright?) But what if I told you there really is a simple way to grow your email list and ultimately boost your business? An opportunity that’s easy as pie – just minus the guilt. A pop up sign up form is one of the fastest ways you can grow your email list, and all you have to do is create it and add it to your site. Sure, not everyone loves the pop up form. But when you look at all of the business owners (like... [...]

David Kirkpatrick says, “For email marketers, tackling mobile email is a relatively new challenge, but a challenge that needs to be addressed. According to research from Litmus, the email testing and analytics vendor, 49% of people access email via a smartphone — a figure that’s risen fivefold since 2011 and continues to trend upward. To provide some insight for you, the MarketingSherpa Blog reader, I reached out to five email marketers who address the mobile email challenge with two basic questions on the topic. Read on to find out what this expert panel had to say about mobile email”. Mobile... [...]

Rainmaker team says, “Your email list is the most valuable asset for an online business. There’s a lot to consider when maximizing the number of people who sign up, but sometimes you have to also focus on getting enough people to see your opt-in in the first place. Noah Kagan has spent over $2 million on Facebook ads while building his business AppSumo, powered by an email list of over 700,000. A bold move, but you have to also realize that Kagan was employee number 30 at Facebook and helped build their ad system. Needless to say, Noah has vast experience and can share exactly how to... [...]