The latest article on HubSpot blog is titled “Why Marketers Should Care About The 1,300 New Top-Level Domains”. Larry Levenson says, “There are hundreds of new top-level domainscoming available in 2014. As a marketer, it’s imperative to know how these new entities will impact your web presence. Before we dive in, what exactly is a Top Level Domain (TLD)? It’s the .com or .net or .org extensions to your business domain. Here is the US, we’re pretty familiar with those three domain endings, as well as .gov, .biz, .mil, etc“. Why Marketers Should Care About... [...]
Archive for the 'Marketing Budget Tips' Category
The latest article on HubSpot blog is titled “20 Things You Can Buy Right Now With Your Leftover Marketing Budget”. Ginny Soskey says, “Extra budget: It’s a great problem to have, but a problem nonetheless. Some budgets are the use-it-or-lose-it kind — so if you don’t spend it now, you’re not going to have it next quarter. Other budgets will let you roll over extra budget, but if your executive team sees that you’re not using that extra budget, you could lose it anyway. At the same time, you don’t want to just recklessly buy junk to spend your... [...]