AI for keyword research automates the discovery of relevant, high-traffic keywords by analyzing search patterns and competitor data. It enhances SEO strategies by providing accurate insights, saving time, and predicting emerging trends. Digital Marketing Institute has published a new video ‘Using AI for Keyword Research’. Joe Williams says, “One of the biggest mistakes marketers can make with SEO is aligning content with the wrong keywords. That’s what makes keyword research so important. AI tools can optimize your keyword research by looking at search intent, brainstorming... [...]
Archive for the 'Search Engine Marketing' Category
Multilingual SEO and keyword research involve optimizing content for different languages and regions, ensuring that keywords resonate with local audiences. This strategy enhances global reach by improving visibility in diverse markets and search engines. Sitebulb contributor Veruska Anconitano has published an article explaining multilingual SEO and keyword research. She says, “In this article, I’ll guide you through tackling multilingual keyword research and SEO to help your business reach a global audience effectively. From the initial considerations to the effective step-by-step process... [...]
AI-driven SEO traffic losses occur when search engine algorithms prioritize AI-generated content or new ranking factors, causing traditional sites to lose visibility. This shift highlights the need for businesses to adapt their SEO strategies to stay competitive in an evolving digital landscape. Search Engine Land contributor Adam Tanguay has published an article featuring He says, “No matter how good your SEO strategy is, you’re likely heading toward (or already experiencing) erosion of traffic beyond your control. Here’s how we’re approaching each. 1. Digital PR and content distribution For... [...]
AI is reshaping how digital marketers operate, stay competitive, and drive results online. The question is no longer whether to adopt AI, but how quickly and effectively we can integrate it into our businesses to stay competitive and deliver unprecedented value. Search Engine Journal is hosting a webinar ‘AI & Automation For SEO: Scale Efforts And Drive Revenue’ on Wednesday, October 9, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we explore how to automate SEO strategy and implementation, saving time, money, and resources, while also delivering maximum... [...]
Link building is crucial for improving a website’s search engine ranking and driving organic traffic. It helps establish credibility and authority by connecting with high-quality, relevant external sites. Search Engine Journal is hosting a webinar ‘The Lord of The Links: Links of Power’ on Wednesday, October 23, 2024, at 2.00 pm ET. The SEJ team says, “Join Michael Johnson and his “Fellowship” of link building experts as they break down the make-up of a successful link building campaign, step-by-step. Along the journey, we will show you everything you need... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Everything (mostly) that a marketer could want to know about podcasting’. The Wix team says, “Want to build your brand up? Start a podcast. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive market traction. Take a behind-the-scenes look with host of the SEO Video Show, Paul Andre de Vera, to discover what it takes to plan and execute a professional podcast. Plus, we look at how the podcast landscape... [...]
URL parameter handling involves managing query strings in a URL to pass data between webpages or applications. Proper handling ensures efficient data retrieval, security, and prevents issues like broken links or malicious attacks. Search Engine Journal contributor Jes Scholz has published ‘The Expert SEO Guide To URL Parameter Handling’. She says, “In the world of SEO, URL parameters pose a significant problem. While developers and data analysts may appreciate their utility, these query strings are an SEO headache. Countless parameter combinations can split a single user intent... [...]
Backlink Gap Analysis identifies missing backlink opportunities by comparing a website’s link profile with its competitors. It helps businesses improve SEO performance by targeting high-quality sites where competitors have links but they do not. Similarweb contributor Darrell Mordecai has published ‘Backlink Gap Analysis: The Complete Guide’. She says, “SEO is competitive and to rank your content, you must find a way to stand out. One way to do that is to build authority through link building. But since link building requires resources, if you want to build a successful backlink... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Landing your next SEO client with the right pitch’. The Wix team says, “How can agencies effectively communicate the value of their SEO services while pitching to potential clients? Wix’s Mordy Oberstein and Crystal Carter are back to lay out the art of a perfect client pitch for SEO services. From building initial trust to seamless execution, Jellyfish’s Eric Hoover joins to share each step of his pitching routine. Plus, discover how Google’s AI Overviews is paving a new age of pitching... [...]
MOZ has published the latest Whiteboard Friday video ‘Getting Buy-In for Customer Stories’ featuring Joel Klettke. The MOZ team says, “On today’s Whiteboard Friday, we’re gonna tackle the toughest question in customer stories, far and away the biggest challenge we saw across 300 plus companies, and that’s getting buy-in to do these things in the first place. How do you get customers to agree to be featured? How do you make the ask? How do you scale this and make it something that can happen beyond just you?” MOZ [...]