Carson Ward says, “A friend of mine recently asked me to review and explain a series of site recommendations sent over by a well-known digital marketing agency with roots in SEO. We talked through the (generally good) recommendations for content and search optimization, and then we got to this: “* Mobile accounts for 53% of your traffic. We recommend building a mobile-friendly responsive website. Google recommends using responsive design so that your site looks good on all devices, and it may help increase mobile rankings.” And that was it. A bullet point that says “build... [...]

MOZ team says, “This week we’re chatting about remarketing to people who’ve already visited your website and then left, or already interacted with your niche, your service, your community, and then gone off somewhere else. In today’s Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow“. Remarketing to People That Have Already Visited Your Website MOZ Blog  [...]

Jack Simpson says, “Part of my job at Econsultancy is collating digital marketing stats from across the web each week, and one of the most frequently cited points is that a rapidly increasing share of total online activity is happening on mobile devices.  This trend towards mobile is set to continue in the coming years, so it is vital that marketers understand how to succeed in this channel and the different approaches required vs. marketing to desktop users“. Improve your mobile search ranking in three simple ways ‘Econsultancy’ Blog  [...]

Anthony Coraggio says, “Pay-per-click advertising generates vast amounts of data, which presents us with tremendous potential for optimization and success. However, this formidable sword cuts both ways—even skilled managers can quickly find themselves adrift if tests and changes are not carefully tracked. Here’s a quick, actionable guide to keeping order in your AdWords account with a simple and professional activity log. The philosophy of orderly management Good Adwords management is an exacting science—every tweak and change made should be for a specific reason, with a particular... [...]

Ryan Stewart says, “In my 28 years on this planet, I’ve come to accept two things as fact: The sun rises every morning. Marketers screw everything up. Because of fact No. 2, I had to stop selling SEO. Why? Here’s an interaction I used to have five times a day. *Phone rings* Me: “This is Ryan Stewart with WEBRIS. How can I help you?” Caller: “I’m looking for SEO for [domain.com]. I want to rank for [keyword terms x, y, and z]. Can you guys handle that?”“. Why I Stopped Selling SEO Services and You Should, Too MOZ Blog  [...]

Danny Sullivan says, “Wouldn’t you like to have stuff you read on mobile devices seem to load instantly? Facebook and Apple sure think so. Now so does Google. Today, Google, along with Twitter and several publishers, announced the Accelerated Mobile Page Project. That’s AMP, by the way, for short. AMP is a way that publishers can pull from a common library of scripts and other content, and optionally tap into the Google cache, to deliver fast web pages. Publishers like Vox, The Verge, BuzzFeed and the Washington Post are already live with AMP pages. And if they share such pages on Twitter,... [...]

John Hingley – Dasheroo says, “Search engine optimization can be one of the most important KPIs at a company, especially when online traffic is the number one source of new customers. The more customers that naturally find you on search engines, specifically Google, the less you have to spend advertising to get them in your door. And advertising can be an expensive way to get new customers, especially on search engines when you’re in a constant battle with the big boys. At my company, we dove into our own SEO KPIs and developed a strategy for gaining in the search results because... [...]

As we reported yesterday, Peter Garety released his new keyword research tool, his P1 Targeting App. He made 3 licenses available: 1. The Get it Started license, which lets you do 5 searches per day with results capped at 3000 keywords 2. The Growth license, which lets you do 10 searches per day with results capped at 5000 keywords 3. The Enterprise license, which allow unlimited searches and unlimited results So far, the Enterprise version has sold about 10 times as many as the other two versions combined. People are looking for a “no limits” approach. And it’s only a few dollars... [...]

Rand Fishkin says, “It’s a near-universal experience for consultants and in-house SEOs who’ve worked on numerous organic search campaigns. The first 3–6 months (longer if the site is very large or complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between what exists now and current best practices. The beautiful part of SEO is that, once completed, these efforts can have ongoing and compounding benefits for months or years to come. The newly accessible... [...]

Nicole Rende says, “Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical. So what is technical SEO? It is essentially the more involved optimization tweaks that help give your content the best chance it can have to rank for relevant keywords and phrases. Technical SEO allows you to focus on analyzing... [...]