Schema markup is a structured data vocabulary that helps search engines better understand the information on your website. Semrush has published a new guide titled ‘What Is Schema Markup? Beginner’s Guide to Structured Data’. Luke Harsel says, “Schema markup is code that describes elements on your website into a language that all major search engines understand. That way, search engines can present users with richer results. A how-to markup, for example, tells Google that a specific piece of content is a step-by-step guide. Google can then give searchers a preview of each step... [...]
Archive for the 'SEO Tips' Category
Search Engine Journal has published a new episode of the Search Engine Journal Show podcast ‘Seamlessly Integrating SEO for Product Launches’ featuring Aja Frost & Justin Champion. Loren Baker says, “There are many things to consider when launching a new product. But there are ways of getting everything ready and popping the cork in Google once you go live. HubSpot’s Aja Frost & Justin Champion joined me on the SEJShow to discuss the role of SEO in product launches, how its seamless integration helped HubSpot’s launch of CMS Free, and how your company can incorporate... [...]
This is a reminder for SEJ’s ‘Measuring Marketing Effectiveness: What You Need to Know’ webinar. Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Wednesday, September 28, 2022, at 2.00 pm ET. The SEJ team says, “Join us as we dig in and learn how to discover and leverage each channel’s specific data to optimize your upcoming marketing campaigns. This webinar’s key takeaways: Many different measurement techniques you can implement today. The pros and cons of each measurement technique. How to select... [...]
Search Engine Watch has published a new guide ‘The Essential Guide to Backlink Building for SEO’ to help marketers improve SEO performance using backlinks. The SEW team says, “Not all backlinks are good backlinks. But how do you tell the good from the bad? If you’ve fine-tuned your site content but still aren’t getting the results you want, odds are you need a backlinking strategy. This guide explores how SEO backlinks work, why Google scrutinizes their quality, and how a thoughtful link-building strategy can boost your online visibility. To find out more, download a copy... [...]
Ahrefs has published ‘E-commerce SEO: The Beginner’s Guide’. Joshua Hardwick says, “This guide teaches you how to navigate the e-commerce SEO minefield to drive more free traffic to your online store. Chapter 1. Technical SEO Technical SEO may seem the most daunting starting point, but it’s crucial for e-commerce sites. That’s mainly because of issues relating to faceted navigation, but there are also a few things to keep in mind. Let’s go through them. HTTPS HTTPS is a secure protocol for transferring data between websites and visitors. It prevents hackers from stealing... [...]
MarketingProfs has published ‘A Complete Guide to Anchor Text Optimization in Four Steps’ to help marketers in anchor text optimization. Tomasz Niezgoda says, “Here is a quick blueprint to get you started in four steps. 1. Select relevant anchor words Search engines use anchor text to understand what a destination page is about. For example, if a page receives multiple backlinks with the anchor text “CRM software,” it’s safe to assume the page talks about CRM software. Google’s algorithms would use that (among other factors) to rank the page for the keyword... [...]
SEO is an essential element for business growth. With a strong SEO strategy, you can continue to get traffic and convert it into leads. HubSpot contributor Shaun Pinney has published an article featuring 30 proven tips to improve SEO performance. He says, “We’ve created this blog to help you make the most of your SEO efforts — here’s a list of 30 tactical search engine tips. Improve page speed Faster-loading pages get a boost in search rankings, while slower-loading pages (even if they have similar content) end up lower on the list. Here are six tips to help boost page speed: 1. Use... [...]
Watch Neil Patel’s video ‘How I Grew My SEO Traffic by 300% Through Translations and Patience’ where he explains how he boosted his SEO traffic. He says, “How I grew my SEO traffic by 300% through translations and patience. Can you guess how much of my traffic comes from the United States? Well, it’s a whopping 14.53%. Whopping, you’re like, “That’s not that much.” There are countless examples of successful companies that have come out of regions outside of the United States. So intentionally, we don’t focus all of our traffic on one region... [...]
With Google’s latest update, Helpful Content, it’s more important than ever to make sure your website delivers compelling, helpful content to users. Search Engine Journal is hosting a webinar ‘How to Adapt to Google’s Helpful Content & Core Updates’ on Wednesday, October 19, 2022, at 2.00 pm ET. The SEJ team says, “Discover how to adjust your content production to maximize results. You’ll Learn: How to create helpful content for Google. How to scale authority and leverage your subject matter experts as part of your production cycle. Ways to recover if you’ve been... [...]
Search engine optimization (SEO) is the process of continuously improving your site’s organic rankings on search engines such as Google, YouTube, Amazon, and Bing. Semrush contributor Kelly Lyons has published ‘The 2022 Guide to Search Engine Optimization’. She says, “Google uses the following stages to find and rank content: Crawling: Google uses “bots” to crawl the web and look for new or updated pages. In order for Google to find a page, the page must have links pointing to it. Generally speaking, the more links a page has to it, the easier it is for Google to locate... [...]