Press releases help businesses in garnering media attention. PR has also been considered to be a useful strategy for improving SEO performance. Search Engine Journal founder Loren Baker has published an article explaining PR and SEO. He says, “If you’re not getting the SEO credit for links from news sites, is it still worth including press releases in your digital strategy? Short answer: Yes. However, there’s one important thing you absolutely have to keep in mind. That is why you’re sending a press release. Is it to: Inform people of a big event your company is hosting? Announce... [...]
Archive for the 'SEO Tips' Category
Images help websites get more traffic from search engines. Image SEO optimization involves creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. Content Marketing Institute contributor Isaac Justesen has published an article featuring 10 steps to optimize images for SEO. He says, “According to HTTP Archive, in 2018, images made up 21% of an average web page’s total weight, and that share likely has grown as image use has grown in recent years – they consume more bytes than any other part of the website. Thus, image size and... [...]
Most content is not driving conversions because it does not address how people actually search, their buying questions, nor what motivates real people to buy. Search Engine Journal is hosting a webinar ‘Real-World SEO – How People Search, Shop & Buy Online’ on Wednesday, September 21, 2022, at 2.00 pm ET. The SEJ team says, “Join our next webinar to learn how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue. You’ll learn the following to help inform your strategy: How people actually... [...]
With Google’s ever-changing algorithm, it’s crucial that your SEO tactics continue to evolve. Search engines are known to reward websites that publish high-quality content on a consistent basis. Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Thursday, October 6, 2022, at 2.00 pm ET. The SEJ team says, “If you’re looking to boost organic traffic and drive more conversions, you should join our next webinar. It’s time to learn how to execute a winning content strategy that delivers the best ROI for your efforts. Key... [...]
WordPress is one of the most SEO-friendly content management systems. A combination of SEO and strong WordPress fundamentals can lead your business to success. Search Engine Land contributor John McAlpin has shared 12 WordPress site settings that are critical to your SEO success. He says, “In SEO, security is an often overlooked but important consideration. Beyond general SEO settings, we’ll review some necessary security settings that can help prevent negative SEO attacks. SEO settings for WordPress Below are simple settings that should be the foundation of all WordPress sites looking... [...]
How do you measure the effectiveness of your marketing campaigns? Have you ever felt that some marketing channels’ data seem to be located in “a void” – meaning it’s hard to discover their true impact? Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Wednesday, September 28, 2022, at 2.00 pm ET. The SEJ team says, “Join us as we dig in and learn how to discover and leverage each channel’s specific data to optimize your upcoming marketing campaigns. This webinar’s key takeaways: Many different measurement techniques... [...]
Optimizing your podcasts for the search can expand your reach and help you get desired results. Search Engine Journal contributor Roger Montti has published an article explaining podcast SEO. He says, “Whether you already have a podcast or are interested in starting one, it’s critical to understand best practices for optimizing podcast episodes for search. Podcast episodes are content – that’s all it is. The type of subject matter for podcast episodes can be broken down into at least two kinds: Evergreen topics – subject matter that remains relevant year after year. Trending... [...]
Dan Rich has published an article explaining various factors that affect your SEO strategy. Answering the question mentioned in the title of this post, he says, “It can take anywhere from a few days to a year before you will start seeing results from SEO work. As with most things in SEO the most accurate answer is “it depends”. What Does It Depend On? How long it will take to see results depends on a number of factors: The amount of competition in your industry. Your budget. How well established your site already is. If any technical issues are holding it back. …and more. If you... [...]
Search Engine Journal has published a new e-book ‘UX & SEO: Enhancing Online Discoverability and User Experience with a Combined Approach’ explaining how maximizing the shared power of UX and SEO can help you boost results and drive more conversions. This e-book offers the following insights: Learn how UX and SEO work together and how UX impacts your website’s performance. Learn about UX in Google’s updates and what you should be tracking. Checklists for UX and accessibility audits. Myths about user behavior data. UX & SEO: Enhancing Online Discoverability and User Experience... [...]
Ahrefs has published a new video featuring ‘SaaS SEO Case Study: 10X Traffic in 1 Year’. The Ahrefs team says, “In this video, you’ll learn the SEO strategy that a SaaS company used to 10x their organic traffic in just one year.” Ahrefs [...]