Search Engine Journal contributor Matt G. Southern has published an article featuring Google’s 6 SEO tips for e-commerce websites. He says, “Google’s SEO recommendations for ecommerce sites revolve around getting the most out of both tools. 1. Ensure Products Are Indexed Googlebot can miss pages when crawling a site if they’re not linked to other pages. On ecommerce sites, for example, some product pages are only reachable from on-site search results. You can ensure Google crawls all your product pages by utilizing tools such as an XML sitemap and Google Merchant Center. Creating a... [...]
Archive for the 'SEO Tips' Category
To continue achieving better marketing results, it is important to know how technical SEO projects influence our larger growth goals Digital Marketing Depot is hosting a webinar ‘Tracking Growth from Organic Search’ on Thursday, September 1, 2022, at 1.00 pm EDT. The DMD team says, “In this session, we will cover: The importance of utilizing & tracking organic marketing channels (like search) during economic downturns Why you need to measure your SEO efforts as part of your larger marketing OKRs Which SEO metrics to track and how to set growth-oriented KPIs for organic search... [...]
Organic traffic is those visitors that land on your website from unpaid sources or free traffic. Organic sources here include search engines like Google, Yahoo, or Bing. Search Engine Journal has published an article featuring six ways to improve your organic traffic. The SEJ team says, “We could all benefit from getting back to basics, sometimes. A total view of everything your site needs for SEO can help reset your focus and remind you of the big picture while also checking off the details. Prepare Your Website With A Solid SEO Foundation Your first stop when kicking off an SEO project... [...]
SEO helps your business grow beyond limits. It helps you reach out to the people who are looking for what you have to offer. Watch Neil Patel’s video ‘Top 5 Favorite SEO Hacks’ to improve your SEO performance. He says, “Top five favorite SEO hacks. To win, you have to think outside the box. If you just do what everyone else is doing, you won’t win, that is especially true with SEO. Here are my five favorite SEO hacks that are out of the box.” Neil Patel’s Blog [...]
Transparent, precise, and reliable forecasting is a great, proven way of aligning sales, SEO specialists, and customers. Search Engine Journal is hosting a webinar ‘How To Forecast SEO Outcomes With Better Precision & Transparency’ on Wednesday, August 31, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to learn how to forecast your SEO strategy, one that your shareholders can trust and confirms your SEO’s value. You’ll learn how to: Prove the business value of your SEO proposal. Easily connect SEO objectives to business outcomes. Utilize data to confirm SEO’s... [...]
MOZ has published a new Whiteboard Friday episode ‘How to Find Your Real SEO Competitors’ featuring Lidia Infante. The MOZ team says, “Competitive research and analysis is a critical component of your SEO strategy. You may have an idea of who your busines competitors are, but your real SEO competitors are the ones who target the same keywords, speak to the same audience, and solve for the same consumer needs. In today’s Whiteboard Friday, Lidia Infante walks you through two approaches to find out who those competitors are.” MOZ [...]
Move beyond the buzzword and learn how effective digital transformation can accelerate organic marketing growth—and maintain that growth despite future economic or regulatory challenges. Search Engine Land is hosting a webinar ‘Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth’ on Tuesday, August 30, 2022. The SEL team says, “Join Michael Bruh, VP & Head of Account Success at Conductor, and Lauren McTaggart, Director of Customer Success, as they discuss the reality of digital transformation in 2022 and outline the significant organic benefits of... [...]
A successful SEO strategy can be built with a blend of several elements. Video content can be one of them. Search Engine Watch contributor Ann Smarty has published an article featuring four ways video marketing can help you improve your SEO strategy. She says, “Well, we don’t know everything about Google’s ranking signals, so we cannot be sure if there’s a direct factor there. Whether Google “likes” pages with videos on them more than pages without videos remains a secret. But there are more indirect SEO benefits that are contributing here: 1. SERP real estate Videos are taking... [...]
Search Engine Journal has published a new episode of the Search Engine Journal Show podcast ‘Marketplace Marketing, Management, & SEO Tactics’ featuring Ryan Lee. Loren Baker says, “Marketplace models drive traffic and revenue while enabling businesses to stay flexible and expand their reach. In this episode of the SEJ Show, I talk with Ryan Lee, Founder & CEO of Nautical Commerce, about managing marketplaces, SEO for marketplaces, increasing web traffic with marketplaces, and more, especially as we near the holiday season. Last year, the holiday shopping season was huge,... [...]
Search engine marketing is the practice of improving how customers find your product or service on a search engine through paid advertising. Forbes contributors Leeron Hoory and Kelly Main have published ‘The Ultimate Guide to Search Engine Marketing (SEM) In 2022’. They say, “As search engines are becoming the primary way people find products, a strong search engine marketing strategy is becoming even more essential for a business’s success. SEM is used by small, medium and enterprise businesses to get in front of potential customers at the exact time they are looking for the... [...]