Practical E-Commerce has published a new podcast episode ‘180 Marketing Founder: 4 Buckets to SEO’ featuring Jeff Oxford. Eric Bandholz says, “To Jeff Oxford, the founder of Oregon-based 180 Marketing, search engine optimization boils down to four buckets. Link-building, he stresses, is the priority. “The first [bucket] is link building from quality sites,” he told me. “You might have good content and a fast, mobile-friendly site, but you’ll likely not rank highly without backlinks.” Oxford founded 180 Marketing in 2013. Fast forward to 2022, and the firm consists of... [...]

SEO is the backbone of your business when it comes to flourishing with the help of the web. Search Engine Journal founder Loren Baker has published an article explaining how SEO works. He says, “There isn’t one golden SEO factor that outranks all the others. One of the most common answers you’ll get in SEO is, “Well, it depends…” This might be frustrating, but it’s the truth. Do links matter? Yes, but they need to make sense. Do you have to have links to rank? Probably, but not necessarily. Does content length matter? Yes, but a crappy long post won’t outrank a short, amazing... [...]

Programmatic SEO is a method that addresses the growing amount of search traffic by publishing landing pages on a large scale. SammySEO.com has published a new guide ‘Programmatic SEO: Tracking & Performance Monitoring’. Sam Partland says, “So you’ve got a shiny new programmatic build, and want to know how it’s performing. Monitoring indexation, traffic, conversions, rankings, there’s so much to look at so what should you focus on? Let’s take a look into a few things you should be monitoring, and how to go about it. Key metrics that can gauge performance The key metrics... [...]

Ethical SEO can be defined as search engine marketing using only techniques and strategies that search engines consider to be acceptable. Matt Tutt Digital Marketing has published an article explaining ethical SEO. Matt Tutt says, “What considerations are there when it comes to ethics and SEO? Whilst there may be many different ways to define it, here are a few things that come to my mind based on working in SEO for the past 10 years. By no doubt I might have missed some good topics – you’re welcome to add a comment below or find me on Twitter if you wanted to add any others. 1 – Which... [...]

Site search functionality allows your users to search and find content on your website quickly and efficiently. While it’s similar to a regular search engine, it is exclusive to your site and works by indexing it constantly. Search Engine Journal contributor Kayle Larkin has shared on-site search best practices for SEO and user experience. She says, “Below are seven best practices to follow when adding an on-site search to your website. 1. Search Box Placement Your search bar should be easy to find. No one will scroll to the footer of your website looking for it. When someone views... [...]

Creating and executing your first SEO strategy can seem daunting and complicated. Search Engine Journal is hosting a webinar ‘Getting Started in SEO: 10 Things Every SEO Strategy Needs to Succeed’ on Wednesday, August 10, 2022, at 1.00 pm ET. The SEJ team says, “But, with the right resources, businesses of any size can see the growth they are looking for. Register now and learn the ten things every SEO campaign needs to succeed. You’ll discover: The 10 things you need to succeed with SEO. How to optimize with quality content. What a successful SEO campaign looks like. Matt... [...]

MOZ contributor Miriam Ellis has published an article featuring three local SEO takeaways from MozCon 2022 event. She says, “Today, I’ll provide my personal rundown of the best tips I gleaned for local businesses from MozCon 2022, I highly recommend pre-purchasing the video bundle to go beyond my recap to a detailed understanding of how to excel in your marketing. 1. Let’s really talk about landing pages The SEO industry has zoomed in on the critical role both location and product landing pages are now playing in marketing. The former will come as no surprise to local SEOs, and the... [...]

Quality content helps you achieve better SEO performance. Both go hand in hand to help you make your business successful. Content Marketing Institute contributor Ann Gynn has answered this important question in her latest article: Does SEO Still Matter to Content Marketing When Google Takes Your Clicks? She says, “Google works hard to give searchers answers without making them click through to content pages. That’s why the quantity of no-click answers on its search engine results pages seems to grow every day. Meanwhile, content marketers work hard to improve their rankings on search engine... [...]

URL parameters are the portion of a URL that follows a question mark. They are comprised of a key and a value pair, separated by an equal sign. Multiple parameters can be added to a single page by using an ampersand. Ahrefs has published ‘URL Parameters: A Complete Guide for SEOs’ to help marketers understand URL parameters and apply to SEO. Patrick Stox says, “In this guide, we’ll be covering what you need to know about URL parameters. How parameters are used As I mentioned in the intro, parameters can be active or passive. Let’s look at some examples of each. Active parameters Active... [...]

SEO is a dynamic process. You have to constantly make changes to your site to synchronize it with ongoing search engine algorithms. seoClarity contributor Aidan McClain has published an article highlighting seven SEO tools to monitor page changes. Explaining why SEO monitoring tools are essential, McClain says, “If — or actually, when — other teams in your organization make changes to the site, they probably aren’t thinking about the SEO ramifications. Instead, they’re making the changes to achieve a goal for their own department. However, they could unknowingly change a critical... [...]