Ajay Paghdal says, “As an experienced SEO professional, I understand the challenges of designing an SEO strategy that leads to results. If you’re looking for online visibility, you may know the right keywords for your business but remain unsure about what it takes to get search results. Or perhaps you’ve already invested in the process but have little or nothing to show for it. Fortunately, there are ways to identify a strong SEO strategy. You’ll need to use the right metrics as your base. And let’s keep in mind how search engines work, starting with Google. Google is... [...]

Casey Meraz says, “In this article I’m going to address the current state of local SEO in 2016, review some findings from a new data-driven local SEO study, and provide you with some actionable tips to win the local SEO game. If there’s one thing that’s consistent about Google, it’s the fact that it’s always changing. Over the years we’ve seen many changes in local search. The most recent changes included ads that display in the 3 pack of local results, leaving only two positions. Since Google removed the sidebar ads, you now have to scroll further down... [...]

Jennifer Slog says, “Last week, we were first to report that Google AdWords was restricting data for the AdWords Keyword Planner for those advertisers without active campaigns. Google has now officially confirmed the change, and revealed another detail – accounts that are also under a certain monthly spend will also see the reduced data in the Keyword Planner Tool. It isn’t clear what the minimum ad spend is for advertisers to keep the more detailed data in Keyword Planner, advertisers have asked but there has not been an official response yet. Now, this move isn’t much of a surprise... [...]

SEO Brand team says, “When it comes to the Internet, many of us have been duped. Duped into believing that the 40% off for Memorial Day is only truly going to last through the weekend, or that the picture of that girl from the online dating site is actually her (Catfish has struck hesitation into the hearts of online daters everywhere). We?ve seen fact errors (the misreporting during the Boston bombings is a prime example) and we?ve seen a lack of interest in the consumer. We?ve seen Facebook faux pas by restauranteurs and Reddit meltdowns after some seriously bad calls on social judgment. The... [...]

Jacob Maslow says, “You might think that SEO is simple, but it isn’t. SEO is quite a complex process of marketing and promoting your company online. If you make mistakes, then you’ll quickly find that your SEO campaign either isn’t very effective or completely fails. That’s why you need to avoid the pitfalls we’re going to layout for you. Broken Links There are two reasons to link to content on your site. You can use links to send users where you want them to go. They might start off looking at a piece of content about new tech and after a link, they are off to go buy a new piece... [...]

Sarah Quinn says, “SEO. The tormentor of all marketers. Loathe it or hate it, you need it in order to bring organic users to your site. In this article, we take a look at the five steps you can take to build the most SEO friendly landing page you can. 1. Think Keywords When thinking “SEO friendly”, you must also think “Keywords”. After all, how do users search for content on the web? They type keywords into search engines. Before you begin writing content for your landing page, you need to decide what your keywords are going to be. Ask yourself: “What do people... [...]

Jayson DeMers says, “If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After all, the reason that many SEOs are successful is that they’ve cultivated professional habits that other SEOs haven’t. So what are those habits? Here are a few of them. 1. They study the news and strategy like crazy Few things change more than SEO. It seems as though every week, we read about a new algorithm update or a change that Google is testing. That’s why it’s important that you keep up with the latest news in SEO. Otherwise,... [...]

John E Lincoln says, “If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After all, the reason that many SEOs are successful is that they’ve cultivated professional habits that other SEOs haven’t. So what are those habits? Here are a few of them. 1. They study the news and strategy like crazy Few things change more than SEO. It seems as though every week, we read about a new algorithm update or a change that Google is testing. That’s why it’s important that you keep up with the latest news in SEO. Otherwise,... [...]

Larry Kim says, “Conversion rate optimization (CRO) has been around since the beginning of the web. Historically, a lot of the time and attention has been spent on the on-page elements — headlines, copy, calls-to-action, forms, and design — to increase conversions. Although optimizing on-page elements to maximize conversions still can and does have tremendous value, isn’t there a better way forward? Absolutely!”. 10 CRO Truth Bombs That Will Change the Way You Think MOZ/a>  [...]

The HigherVisibility team says, “As an SEO company, one of the most frequent questions we get from our clients is how they should be managing and writing their blog. While there is some variation to what does and does not work for different forms of content, there are certain best practices that can help enhance your blog from both an SEO and user perspective. If you aren’t already, put these tips into practice for a blog that’s as helpful as it is successful. Blog SEO Tips 1. Unique, Quality Content. For a while now, we’ve heard over and over that content is king. However, you can’t... [...]