When it comes to getting more web traffic, your content plays the pivotal role in influencing the search engines with its authenticity, creativity and the usability. Search Engine Land columnist Jessica Foster has shared an eight-step process to help marketers create search engine friendly content that helps them more traffic. Foster says, “Depending too much on robust keyword research and on-page SEO will result in dry content that appeals more to search engines than it does your target audience. Mastering the art of SEO content writing can be the difference between attracting a few website... [...]

Search engine optimization (SEO) helps you keep your sites up in the search engines. It is very much required to keep new people coming to your web properties. Forbes contributor Jayson DeMers has shared seven lessons seven levels for the SEO practitioners. DeMers says, “Search engine optimization (SEO) is a fairly forgiving online marketing discipline. It’s a long-term strategy, so if you make one mistake, you’ll usually have plenty of time to correct it. On top of that, your search rankings are the sum total of hundreds of variables, so you might be able to safely miss one... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin talking about MOZ’s new link explorer tool. The MOZ team says, “Earlier this week we launched our brand-new link building tool, and we’re happy to say that Link Explorer addresses and improves upon a lot of the big problems that have plagued our legacy link tool, Open Site Explorer. In today’s Whiteboard Friday, Rand transparently lists out many of the biggest complaints we’ve heard about OSE over the years and explains the vast improvements Link Explorer provides, from DA scores updated daily... [...]

MOZ has published the Whiteboard Friday video featuring Dr. Peter J. Meyers on ‘Content for Answers: The Inverted Pyramid ‘. The MOZ team says, “If you’ve been searching for a quick hack to write content for featured snippets, this isn’t the article for you. But if you’re looking for lasting results and a smart tactic to increase your chances of winning a snippet, you’re definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple... [...]

MOZ team has published four quick fix videos to help marketers deal with keyword selection, site crawling and overall SEO performance improvement. Erin McCaul says, “I have a eight-month-old baby. As a mom my time is at a premium, and I’ve come to appreciate functionalities I didn’t know existed in things I already pay for. My HBONow subscription has Game of Thrones AND Sesame Street? Fantastic! Overnight diapers can save me a trip to the tiny airplane bathroom on a quick flight? Sweet! Oxiclean keeps my towels fluffy and vanquishes baby poop stains? Flip my pancakes! Moz Pro isn’t... [...]

HubSpot columnist Rebecca Churt has shared a comprehensive guide to help webmasters perform website audits and improve their SEO prospects. Churt says, “If you’ve never before audited your website, it’s been a while since you have, or you’re planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results. Keep in mind that in most cases, you’ll probably want to pair up with someone with a technical brain for this, whether that be someone in your in-house... [...]

Search Engine Optimization is a process which requires constant attention and efforts to keep your site in top ranks. For that you need to keep an eye on the algorithm policies shared by the search engines. HubSpot columnist Tom Demers has shared twelve tools to help marketers keep up their SEO efforts. Demers says, “There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they’re... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkinx on ‘Marketing Lessons Learned from 16 Years of Building Moz’. The MOZ team says, “The lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today’s edition of Whiteboard Friday”. Marketing Lessons Learned from 16 Years of Building Moz MOZ  [...]

The Entrepreneur magazine team has published an article sharing Jason Parls’ tips on whether a business should choose PPC or SEO. Parks says, “If you can rank in the top three positions on Google for every prominent keyword within your industry, you are fortunate and don’t have to invest much in PPC. For the majority of businesses, that isn’t the case, so PPC is necessary to drive traffic and generate sales. If you are profitable with your PPC, why not invest in this channel as well along with organic? It is just another way to increase your customer base. Don’t think... [...]

MOZ has published the Whiteboard Friday video featuring Paddy Moogan on ‘Sustainable Link Building: Increasing Your Chances of Getting Links’. The MOZ team says, “Link building campaigns shouldn’t have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this edition of Whiteboard Friday, please warmly welcome our guest host Paddy Moogan as he shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them”. Sustainable Link Building: Increasing... [...]