The term International SEO is associated with the optimization of your website in other countries than the one it is hosted. It helps you to widen your network and enhance your sales. HubSpot’s Eli Schwartz has published an informative article on how to optimize your website for other countries. Talking about the article, Schwartz says, “If your website is focused on a global audience, you’ve probably spent some time thinking about the best ways to organize and optimize your site for different countries. There are several important decisions you need to make when bringing your... [...]

Search Engine Optimization plays a vital role in helping you make your blog content popular. For proper optimization you need to keep abreast with the search engine algorithm changes. HubSpot’s Lindsay Kolowich has shared ten tips to help marketers search engine optimize their blog contents. On focusing on long-tail keywords, Kolowich says, “Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Nowadays, this actually hurts your SEO because search engines consider this keyword stuffing (i.e., including keywords as much as... [...]

MOZ has published the Whiteboard Friday video featuring Britney Muller on ‘Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns’. The MOZ team says, “When is it smart to focus on viral-worthy content and clickbait? When is it not? To see fruitful returns from these kinds of efforts, they need to be done the right way and used in the right places. Rand discusses what kind of content investments make sense for this type of strategy and explains why it works in this week’s Whiteboard Friday”. Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns MOZ  [...]

A redirect sends users (and search engines) to a different URL from the one they originally requested. 301, 302, and meta refresh redirects are the most common ones used by webmasters. Search Engine Land contributor Bryson Meunier has listed the differences between 301 and 302 redirects and explains how Google and Bing view each when moving webpages. Meunier says, “In 2018, there’s still some confusion about which redirect is best to use for search engine optimization (SEO). There are many articles in the search marketing industry on the topic of 301 and 302 redirects, and many suggest... [...]

Quality content is the soul of your site but it also needs to address the requirements set by the search engine algorithms. It is important that the content matches with the algorithm criteria and gets visible as it is fresh. Search Engine Land columnist Kristopher Jones has shared seven marketing and promotion tactics to help marketers get their content discovered. Jones says, “Content without promotion is like link building without links or creating a landing page without a call to action. That’s why promotion should take equal focus with creation. Let’s look at seven tried-and-true... [...]

MOZ has published the Whiteboard Friday video featuring Britney Muller on ‘How to Discover Featured Snippet Opportunities’. The MOZ team says, “Winning featured snippets is one of the best ways to get visibility on page one of Google’s SERPs. It’s a competitive environment, though, and there are tons of specific considerations when it comes to increasing your chances of earning that spot. Today’s Whiteboard Friday, number one of an upcoming three-part series, is brought to you by Moz’s resident SEO and mini-pig advocate, Britney Muller. She covers the... [...]

Search Engine Optimization is an essential but challenging task. With the changing algorithms, it becomes a tough task for the webmasters to keep their sites up in search. Entrepreneur columnist Brendan M. Egan has shared five strategies to help brands strengthen their SEO efforts. Egan says, “Every business should be implementing SEO strategies in order to improve their website’s search engine rankings. But unfortunately, there are a lot of marketers and small-business owners who are not. Why? Many of them use the “it’s out of my budget” excuse to justify their decision to ignore... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘The #1 Reason Paid Ads (On Search, Social, and Display) Fail’. The MOZ team says, “Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences. There’s no trust, no recognition, and so the cost per click remains high and rising. In this edition of Whiteboard Friday, Rand identifies the cycle many brands get trapped... [...]

As we all know content plays vital role in helping your sites feature in the search engines. Quality and timely content is something that influences search engines. Copyblogger contributor Sonia Simone has posted about the three content and SEO myths that exist in our minds. Simone says, “There’s a major misunderstanding that underlies all of these small ones: that you have to prioritize SEO over your audience in order to get good results on the SERPs. Consider Mark Schaefer’s recent statement: “I never stood out as a voice in the industry until I stopped being a slave to Google. Be... [...]

With the change in the search engine algorithms you might have faced a drop in the traffic that comes to you through SEO. MOZ columnist Daniel Marks has answers eleven questions that deal with the SEO traffic drop. Marks says, “Almost every consultant or in-house SEO will be asked at some point to investigate an organic traffic drop. I’ve investigated quite a few, so I thought I’d share some steps I’ve found helpful when doing so. Is it just normal noise? Before you sound the alarm and get lost down a rabbit hole, you should make sure that the drop you’re seeing is actually real.... [...]