MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable’. The MOZ team says, “Many of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard... [...]
Archive for the 'SEO Tips' Category
MOZ’s Rand Fishkin has shared nine predictions for SEO in 2018. The predictions cover voice search, website traffic sources, paid search and more. Talking about the organic clicks, Fishkin says, “In 2017, we saw the start of a concerning trend — fewer clicks being generated by Google search on desktop and mobile. I don’t think that was a blip. In my estimation, Google’s actions around featured snippets, knowledge panels, and better instant answers in the SERPs overall, combined with more aggressive ads and slowing search growth (at least in the United States), will lead... [...]
Search Engine Land columnist Stephan Spencer has published a comprehensive guide to YouTube SEO explaining the fundamentals of YouTube optimization and ways increase visibility and rankings for your videos. Spencer says, “When it comes to YouTube SEO, a lot of the optimization work can be encapsulated into a process that you can apply to all your old videos and then to each video as you publish it. And you’re about to learn that process. Here’s what you need to know if you want your content to rank number one on YouTube for the keywords you care about. The basics This section contains... [...]
As far as local SEO is concerned, you need to optimize your on-site and off-site SEO strategies for clients and customers you are targeting to promote your local business. MOZ columnist Miriam Ellis has shared ten most common problems that the local business owners face when it comes to getting good SEO rankings. Talking about Google updates, Ellis says, “The first thing to ask if a business experiences a sudden change in rankings is whether Google has done something. Search Engine Land strikes me as the fastest reporter of Google updates, with MozCast offering an ongoing weather report... [...]
MOZ is hosting a webinar on ‘Learn how your business is discovered based on aggregators vs non-aggregator sites’ on Wednesday, January 24 at 10.00 am PST. The MOZ team says, “See why you should know the difference: Learn what is unique about aggregators versus non-aggregators Things to consider when updating your listings Performance and measurement across the local ecosystem”. ‘Learn how your business is discovered based on aggregators vs non-aggregator sites’ Webinar MOZ [...]
Content Marketing Institute is hosting a webinar on ‘2018 Content & SEO Predictions’ on Wednesday, January 10 at 2.00 pm EDT. The webinar will offer a glimpse on the upcoming content marketing and SEO trends. CMI team says, “2018 has challenges ahead: leading your team, your organization, and the industry to ever greater heights, adding more value to customers’ lives. Content & SEO are constantly changing, and if you’re planning to have a killer 2018, it never hurts to cultivate a little foresight. On January 10th at 2PM, join Robert Rose, Seth Besmertnik, and Wil... [...]
In terms of SEO, ‘rich results’ is Google’s special search result features and enhancements, that covers rich snippets, rich cards and enriched results. Getting your sites or products listed in rich results can bring bigger benefits. Search Engine Land columnist John Lincoln has shared ten useful ideas about rich results and how to achieve it. Lincoln says, “Below, I’ll cover everything you need to know about rich results going into 2018. 1. Structured data is generally used to obtain rich results Structured data is coded within your page markup and is used to provide information... [...]
With the increasing use of mobile devices, voice search is the ‘in thing’. It has devised a new path for the searchers and marketers to reach out their goals. Content Marketing Institute’s Britney Muller has shared an article offering some useful tips on creating content that fits into voice search algorithms. Muller says, “First, know there isn’t just one approach to SEO for voice. Google Home uses Google data, Siri pulls Bing data and Alexa pulls in Bing and Amazon data from your personalized shopping habits (unless customized to do otherwise). It’s really interesting... [...]
Search engines keep evolving with their new algorithms that leads the brands and marketers to updates optimization strategies. The Branded3’s Stephen Kenwright has shared ten SEO ranking factors for 2018 with a view to help marketers design their search engine marketing strategies. Kenwright says, “Top 10 ranking factors you should be optimising for in 2018 Page-level keyword and content based metrics – If your page isn’t relevant for the query – but more importantly doesn’t answer the user’s intent – you don’t rank. Most businesses from SME-size upwards use a content... [...]
MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings?’. The MOZ team says, “In an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there’s danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and realities of correlations, then shares a few smart ways to use and understand... [...]