Most SEO’s know what meta description is. Meta description is a character snippet that summarizes a page’s content. Search engines show the meta description in search results when the searched for phrase is contained in the description. The length of meta description is 160 characters. To help marketers win at search engine marketing in the coming year, MOZ columnist Dr. Peter J. Meyers has shared an article with tips and tricks on how to handle meta description in 2018. On the questions ‘do metas even matter?’, Meyers says, “Before we reveal the new limit, here’s... [...]

Search Engine Optimization is the key element that drives your revenue. Weather yours is a local business or a global, SEO is something you depend upon. Search Engine Land columnist Sherry Bonelli has shared five 5 local search tactics to help marketers perform better at SEO. Bonelli says, “Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories occupying a large percentage of the remaining SERP real estate — your local SEO strategy has to be aggressive. So, what can you do to outrank your local competitors... [...]

MOZ has published the Whiteboard Friday video featuring Britney Muller on ‘Image Link Building’. The MOZ team says, “Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today’s Whiteboard Friday, Moz’s own SEO and link building aficionado Britney Muller offers up concrete advice for successfully building links via images”. Image Link Building MOZ  [...]

Targeting local search helps your business reach out to a particular mass. Getting a good rank in local search is challenging since most businesses are trying to remain at the peak. Search Engine Marketing columnist Sherry Bonelli has shared five tactics to improve your local search performance. Bonelli says, “Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories occupying a large percentage of the remaining SERP real estate — your local SEO strategy has to be aggressive. So, what can you do to outrank... [...]

Marketing is a game of innovation and continuous learning. To improve your results you need to keep trying new ways to reach out and convince prospects to make a purchase. Many a times you succeed and sometimes face a failure. To help marketers avoid some some proven mistakes in their marketing process, MOZ columnist Miriam Ellis has share five most common marketing mistakes. Ellis says, “Here are 5 of the commonest foundational marketing mistakes I’ve encountered over the years as a Local SEO consultant and forum participant. If you run into these in your own work, you’ll be doing someone... [...]

Econsultancy  columnist Ben Davis has compiled seven experts’ predictions on the future of SEO in 2018. Davis says, “What can 2018 throw at us that can top the un-ending dystopian nightmare of 2017? Thankfully, in this article we’re concentrating solely on SEO (..and breathe). We’ve already looked at the big trends from this year, now let’s look into the crystal ball with the help of some search experts. As usual, before we start it behoves me to point out some altogether more substantial reading material available to Econsultancy subscribers: SEO Best Practice... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘What Do Google’s New, Longer Snippets Mean for SEO?’. The MOZ team says, “Snippets and meta descriptions have brand-new character limits, and it’s a big change for Google and SEOs alike. Learn about what’s new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday.”. What Do Google’s New, Longer Snippets Mean for SEO? MOZ  [...]

In 2017, Search Engine Optimization saw several ups and downs depending upon the search engine algorithm changes. Econsultancy columnist Ben Davis has shared 2017’s five major SEO trends. Talking about Accelerated Mobile Pages (AMP) Davis says, “2017 has felt like quite a good year for search marketing and a busy one. My favourite change came quite late this year, only in November, when Google announced stricter rules on AMP. I think the jury is still out on Accelerated Mobile Pages, especially with the content not living on the publisher’s domain, but as a reader I like the speed.... [...]

Search Engine Land columnist Marcus Miller has shared an article preseting the SEO SWOT analysis to help marketers form their search engine strategies. Miller says, “When it comes to SEO, it can be hard to know where to start — and it is easy to waste a lot of time and effort on activities that are going to deliver little in the way of returns. This is not a new problem, and it is as true with traditional marketing tactics as it is with modern digital tactics. Fortunately, there are business and marketing methodologies that exist to simplify marketing planning. And one of our favorites... [...]

Search Engine Optimization is something that requires constant engagement and observation which leads to successful rankings. SEO analysis consists of several metrics that help you get good ranks in search engines. Search Engine Land columnist John E Lincoln has shared 12 important metrics that you should be monitoring. Lincoln says, “As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty of tools that provide you with easy-to-read reports so you can check those metrics. Two of the... [...]