The MOZ team has published a video titled ‘How Links in Headers, Footers, Content, and Navigation Can Impact SEO’ featuring Rand Fishkin sharing some important tips to improve SEO. MOZ team says, “Which link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger linking structure”. How Links in Headers, Footers, Content, and Navigation Can Impact SEO – Whiteboard Friday MOZ  [...]

In 2016, 20% of mobile queries on Google were voice searches. By the end of this year the number would have almost doubled since the number of mobile devices have rose everywhere. Busienss.com columnist Tom La Vechhia has shared three ways for marketers to optimize for the voice search. Vechhia says, “Here are three ways to optimize your website for voice search now. 1. Adopt long-tail keywords. When creating your web content, you must optimize for long-tail keywords vs. three-word keywords. Though you might write “best pizza in town,” with voice search, you may say, “What... [...]

MOZ team has published the Whiteboard Friday video titled “Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together”. In this video MOZ’s Rand Fishkin talks on creating headlines for SEO, social media and web visitors. The MOZ team says, “Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website... [...]

Content and SEO go hand in hand as search engines play pivotal role in your content promotion efforts. With a right SEO strategy you can reach out to the wider audience and serve the content. With the changing search engine algorithms marketers need to keep themselves updated while creating content. CMI columnist Andy Betts has listed five content and SEO trends that marketers should watch for. On the convergence of SEO and content, Betts says, “Combining your SEO best practices and content marketing process is easily the most important initiative today if you want to win tomorrow. In fact,... [...]

The MOZ team has published its Whiteboard Friday video featuring Rand Fishkin on ‘Getting SEO Value from rel=”nofollow” Links’. In this video Fishkin shares information on how marketers can make their SEO efforts more impactful using the rel=”nofollow” links. MOZ team says, “Plenty of websites that make it easy for you to contribute don’t make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there’s a few ways around it. In today’s... [...]

For marketers it is extremely important to measure their SEO efforts. Search engines keep updating their algorithms and to fit into the new requirements you should change your SEO techniques. Entrepreneur columnist Dan Antonelli has shared some strategies to help marketers grate their SEO performance. Antonelli says, When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. You’re competitive and, to you, winning online means claiming the top spot in Google results. The problem is keyword rankings are an irrelevant metric to gauge online success. To truly... [...]

SEO one of the most efficient ways to reach out masses online. Most of today’s web traffic is generated by search engines. SEO Competitive analysis can help you to evaluate your competitor’s SEO strategies and help you determine their strengths and weakness relative to your brand. MOZ columnist Zee Hoffmann Jones has published a checklist to help marketers perform an effective SEO competitive analysis. Jones says, “This checklist is broken out into sections that reflect key elements from our Balanced Digital Scorecard. As previously mentioned, this checklist is to help you identify... [...]

SEO is extremely important for the e-commerce businesses. Most of the first time visitors to an e-commerce site land from the search engines. As a site owner you need to be careful crafting an effective and relevant SEO strategy to get your sites indexed in the search engines. Search Engine Land columnist Pratik Dholakiya has shared seven common SEO mistakes that the e-commerce site owners make. Avoiding these mistakes can help your site get more visitors from the search engines. Dholakiya says, “Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll... [...]

Search Engine Optimization is the process of getting your sites indexed in the search engines. It requires targeted keywords and search terms to get a desired spot in the search results. HubSpot’s Andrea Francis has shared a list of ten tools marketers can use to find best search terms for their businesses. Francis has also shared some tips to use these tools. Francis says, “If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business. A great (and familiar) place to start is to simply type... [...]

Search Engine Optimization plays a pivotal role in enabling the businesses to acquire more customers. According to a Search Engine Journal and Hubspot, 93% of online experiences begin with a search engine and 57% of B2B marketers think that SEO generates more leads than any other marketing initiative. To help marketers perform better in SEO and SEM, MOZ has published a guide for tracking SEO and SEM. Nick Pierno says, “If you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if... [...]