Keyword research plays pivotal role in planning and executing your SEO strategy. Marketers are always on hunt for those niche keyword which can help them get good rankings. MOZ writer Brian Childs has shared a six-step guide to target multiple keywords with one page of your websites. On optimizing a page for multiple keywords, Childs says, “If you develop a strategy of optimizing your pages for only one keyword, this can lead to a couple of issues. For example, if a content writer feels restricted to one keyword for a page they might develop very thin content that doesn’t discuss the broader... [...]

MOZ’s Rand Fishkin has posted a video sharing his tips on using using domain authority, page authority and link count metrics. MOZ team says, “How can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today’s Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you need to better understand and execute your SEO work”. When and How to Use Domain Authority, Page Authority, and Link Count... [...]

Search Engine Land has updated its Periodic Table Of SEO Success Factors. The updated table focused on factors related to mobile, direct answers and site speed increase. SEL team says, “Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart above summarizes the major factors to focus on for search engine ranking success (and thanks to Column Five Media, for the... [...]

Devising an effective SEO strategy helps online marketers get the right exposure in search engines. MOZ columnist Bill Sebald has shared an article on building effective and long term SEO strategies. Sebald says, “Whether you’re an agency, consultant, or in-house at a company, getting buy-in for an SEO strategy can be challenging. SEOs tend to rely on the support of several different departments (e.g. developers, copywriters, business managers, etc.), usually with their own predetermined goals. Enter the SEO to add more complexity. There’s often a top-down marketing strategy... [...]

SEO is the most important element when it comes to online marketing. And backlinks suggest the reputation your website has build on the web. Entrepreneur writer Jason Parks has shared a seven step guide to acquiring more and more backlinks. Parks says, “This is one of the most important parts of the outreach process. When you fill out a generic contact form on a website, your chances of contributing content are diminished. I don’t have hard statistics on this but I just know this to be true from doing it on a daily basis. If you can find an actual email address for the editor of the website... [...]

MOZ’s Rand Fishkin has posted a video explaining how Google handles CSS and hidden text. MOZ team says, “Does Google treat text kept behind “read more” links with the same importance as non-hidden text? The short answer is “no,” but there’s more nuance to it than that. In today’s Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript”. How Does Google Handle CSS + Javascript “Hidden” Text?  [...]

Search Engine Optimization keeps growing and changing with the updates in search engine policies and algorithms. It is very important for marketers to keep themselves abreast of latest SEO trends. Business.com writer Nathan Olnick has shared ten things that marketers can learn from their SEO competitors to keep their policies up to date. Olnick says, “Your competition is one of the obstacles your business will have to face in order to be successful. Keep in mind that in the world of SEO and digital marketing, there’s ideally no one closer to you than your competitors. In this case,... [...]

Site crawling helps webmasters get more visits to their website by getting it a better search engine rank. By getting deeper crawls make your website such that search engines see it as important and valuable. There are several ways you can increase your site crawl rate. But to start with the crawling is the most crucial stage. MOZ’s Dr. Peter J. Meyers has started an article series to guide marketers understand and implement site crawling. In the first part of it Dr. Meyers has addressed how one can start the site crawling process. Dr. Meyers says, “Previously, we at Moz tried to... [...]

AngularJS is a JavaScript framework. This open-source front-end web application framework mainly maintained by Google and by a community of individuals. Sites like Upwork.com, Freelancer.com, Udemy.com and YouTube.com have been using this framework. The AngularJS enables websites to dynamically update a single HTML page as users click on various links. MOZ writer JR Ridley has posted an article on AngularJS and he has included a five-step SEO solution for it. Ridley says, “After working with several clients on their SPA websites, we’ve developed a process for performing SEO on those... [...]

The paid search targeting is growing. According to Merkle’s Digital Marketing Report for Q1 2017, spending on Google AdWords increased 21% year over year in Q1 2017, up from 19% in Q4 2016. MOZ writer Kirk Williams has published an article analyzing the impact of paid search audiences on keyword targeting. On popularity of audience targeting, Williams says, “Let me be clear: I believe audience targeting is popular because there genuinely is value in it (it’s amazing data to have… when it’s accurate!). The insights we can get about personas, which we can then use to power... [...]