Internal links help sites rank better in the search engines. And as compared to getting external links, it i easier to have internal. MOZ’s Rand Fishkin has posted a video with 18 tips to create an internal link strategy. MOZ team says, “Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday”. 18 Internal Link Tips for SEO  [...]

The SEO today is focused on the customers and delighting them with the content they like. But according to Entrepreneur writer, Mike Le, solely focusing on the users while planning your SEO campaigns may hurt your SEO. Le has shared four ways to keep your SEO efforts in a way so that they bring successful result. Many marketers combine pages to attract the search engines, on this Le says, “There’s a big temptation to combine relevant existing pages into long, all-purpose pages to make browsing convenient for users. However, each existing page may already have its own keyword rankings. When... [...]

Tag Sprawl is “unchecked growth of unique, user-contributed tags resulting in a large amount of near-duplicate pages and unnecessary crawl space”. The fake pages created around popular keywords is an example of tag sprawl. Almost all Internet marketers are facing the Tag Sprawl problem. To solve it MOZ writer Russ Jones has presented some solutions which starts with finding the good and bad tags. On how to identify the good tags, Jones says, “Keeping the goal in mind of identifying good tags, labeling bad tags, and relating bad tags to good tags, we employed more than a dozen... [...]

Local SEO is different from the average SEO campaigns as the local search results keep changing more frequently. MOZ writer Miriam Ellis has highlighted how location data and reviews can help small businesses and marketers win at local SEO. Ellis has focuses the article on consumer sentiment, authenticity, owner responses, NAP and reviews etc. Ellis says, “We’re now reaching the point from which we can comfortably speculate that high ratings will tend to start correlating more frequently with high local rankings, it’s imperative for local businesses to view low ratings as the serious... [...]

SEO is important for all. For Business-to-business companies, SEO plays the role in getting a good web rank to promotion of their products and services. In his recent article Search Engine Land columnist Garrett Mehrguth has shared advice for the B2B companies on how to treat SEO. Mehrguth says, “If your B2B SEO strategy is based around ranking your own website instead of positioning your brand, you’re missing the bigger picture. The reality is that your own website is no longer the best answer in Google’s mind for the keywords that are lowest in the funnel. Google favors independent... [...]

Quality content and right SEO strategy is a blend for online success. An effective search engine optimization strategy helps you reach masses with your content and inspire readers to become clients. Search Engine Land columnist Jim Yu has posted a comprehensive article on the current SEO and content shifts marketers need to consider for achieving success online. Yu says, “Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had the same goal: to provide the... [...]

More and more brands and marketers are utilizing Facebook, Twitter, Snapchat and other social networks to extend their reach. ‘Lead’ is the buzzword when you are trying your hands on these networks. It is crucial to convert the social media users into a client. Entrepreneur contributor Toby Nwazor has shared three useful tips on how marketers can improve conversion rate on social media. He has focused on boosting engagement, offering value and setting right goals . On boosting engagement, Nwazor says, “It’s called “social media”: You’re expected to socialize.... [...]

Crafting effective reports is an art. A good report presents a clear picture of the work done. Same is the case with SEO report where a client is told about the SEO initiatives taken and the output. MOZ’s Jo Cameron has shared some insightful graphi-rich tips to help marketers prepare effective SEO reports. Cameron says, “The overabundance of keywords has become a bit of a challenge for SEOs. Google is better at gauging user intent — it’s kind of their thing, right? This results in the types of keywords that send traffic to your clients expanding, and it’s becoming trickier to... [...]

SEO is pivotal in online business and marketing. According to a MarketDrive survey, 82% marketers stated that the SEO effectiveness is rising. It is crucial to develop the right SEO strategy to dominate search engines and win at business. Search Engine Land’s Jeremy Knauff has shared useful tips on creating right SEO strategies. One of the ways shared by Knauff is reviring product and services where he says, “It may sound crazy, but writing content about your and their products and/or services can create tremendous opportunities for you, as long as yours are superior in some way. In... [...]

Right website speed matters. There are ways like minimizing HTTP requests, enabling compression and browser catching, optimizing images and CSS delivery, reducing server response time etc. MOZ’s Benjamin Estes has shared some useful tips on how to improve your website speed with some simple and smart steps. Estes has cited PaheSpeed Insights which guide marketers on managing their site speed limits. Estes says, “A first look at PageSpeed Insights’ rules could make you think it’s all about serving fewer bytes to the user. Minify, optimize, compress. Size is only half the story. It... [...]