Your marketing efforts can hamper if you are not optimizing your sites for SEO. Effective search engine optimization helps your sites get indexed in search results for the keywords that are close to your business. SEO is an altogether separate industry now with which you can build a brand and help it grow. Business.com writer Lucas Bikowski has shared five strategies to help marketers create successful SEO campaigns for their businesses. Bikowski  says, “Below are five easy tips to ensure that you can avoid poorly optimized SEO and maintain a successful SEO campaign. Optimize your images When... [...]

Today in the era of content marketing blogs play an important role in getting more people to know about your product and services. Blogging is one of the most cost effective means of communication. Your blog’s popularity is highly dependent on the social media. To help all bloggers improve their social shares and get more traffic, Business.com columnist Zac Johnson has shared five useful tips. Johnson says, “Here are some of the most effective ways to start sharing your content once it goes live on your site. 1. Social media This one is a no-brainer, but you would be surprised how many... [...]

Moz Pro’s site crawl software helps webmasters with instant data about issues impacting their SEO performance. MOZ has announced the addition of five new features to this software. Talking about the new features, says, “While Moz is hard at work on some major new product features (we’re hoping for two more big launches in 2017), we’re also working hard to iterate on recent advances. I’m happy to announce that, based on your thoughtful feedback, and our own ever-growing wish lists, we’ve recently launched five upgrades to Site Crawl. 1. Mark Issues as Fixed It’s... [...]

To make your blog popular it is important that the search engines like it. With quality content you can always get your blog indexed in the search engines but with rising competition you need to go beyond the creation of content for good SEO rankings. To help bloggers learn how search engines optimize their blogs, HubSpot columnist Lindsay Kolowich has published an article. She has also discussed the ten strategies for effective SEO. On focusing the long-tail keywords, Kolowich says, “Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as... [...]

As mentioned in our previous article, a pillar page serves as an anchor for a cluster of related topics (i.e., a topic cluster). When combined, pillar page and topic clusters can help you get good SEO rankings. To help marketers and webmasters create effective pillar pages, HubSpot columnsit Amanda Zantal-Wiener has shared five examples covering pillar content, cluster content and hyperlinks. says, “Pillar pages are both nice and important for SEO. After all, on average, a page that ranks #1 in Google will also rank well for around 1,000 other related keywords. But what are they supposed... [...]

Effective search engine optimization is something all the brands are looking forward to. By offering required data for your webpages you can get your pages listed in search engines. Most search engines look for structured data to analyze the content of a webpage. ‘Structured data’ is a standardized format for providing information about a page and classifying the page content. MOZ writer Bridget Randolph has published an article to help marketers use structured data for SEO. Randolph says, “In this guide, we will be looking solely at opportunities to implement Schema.org markup,... [...]

HubSpot has published a YouTube video on ‘Topic Clusters: The Next Evolution of Content Strategy’. The HubSpot team says, “People don’t search like they used to. Does your SEO strategy reflect this changing behavior? Meet the topic cluster model: an SEO strategy that focuses on topics — as opposed to keywords — to improve your site’s architecture, make it easier for Google to discover related content, and ultimately, boost your search engine visibility”. Watch the video here:   HubSpot  [...]

HubSpot’s Sophia Bernazzani has published an article on pillar pages, topic clusters and their new importance for your SEO strategy. A pillar page is a page that serves as an anchor for a cluster of related topics (i.e., a topic cluster). Posts related to one of these topics are all ultimately linked to the associated pillar page, as well as being linked to each other. Pillar pages and topic clusters are at the heart of modern SEO. Their importance arises from the growing importance of mobile web browsing and the increasing use of voice-directed (instead of typed) search on mobile devices. On... [...]

SEO keeps evolving and so it changed in 2017 as well. With the adoption of mobile and social, there are plenty of changes see in the SEO this year. HubSpot’s Amanda Zantal-Wiener has published an article providing a glimpse of how the SEO has changed in 2017. Amanda says, “You’ve likely heard the word “organic” associated with SEO. That’s because, when done properly, your content should be a natural result of search engine queries for the topic at hand. Sound good? Great. Let’s have a look at some of the new ways users are organically discovering this... [...]

Entrepreneur team has published a video interview with Neil Patel wherein Patel discusses four proven strategies to get rank-boosting links to improve search engine optimization. Patel, in one excerpt says, “Not all links are created equal. Contextual link building requires the most difficult types of links to get, but they have a strong impact on search rankings. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Contextual link... [...]