Search engine optimization is the core task for all marketers. Today search engines bring most of the business to brands as people consult Google, Yahoo and Bing before making a purchase decision. Apart from just knowing the SEO techniques it is also important to know about the SEO myths that prevail around. Entrepreneur contributor Jason Parks has listed five most common SEO myths. Jason says, “My job is to teach prospective clients about what actually moves the needle from an SEO perspective and to erase the theories from their minds that will have very little benefit to their business. Myth... [...]

It is very important to update your SEO strategies depending upon the search engine changes and with the changing needs of your business. MOZ writer Roy Hinkis has shared five ways to realign the SEO strategies for your growing business. Hinkis says, “In this blog post, I’m going to show you how to pivot your SEO strategy according to the business’ needs. 1. Align your SEO strategy with the business strategy SimilarWeb, the company I work for, decided to change their go-to-market strategy. Instead of targeting their current audience, their new vision was to target their enterprise... [...]

MOZ’s Rand Fishkin has published a whiteboard Friday video sharing tips on how to tank a single brand website for a broad, plural search query with comparative intent. The MOZ team says, “Competing with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms”. Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday  [...]

Search Engine Land columnist Andrew Dennis has published a case study outlining how a Siege Media site reached zero to 100,000 visitors in a 12-month period using SEO. Dennis has explained the strategy in five steps. On securing links to important pages, Dennis says, “Pages need links to rank in search. But the number of links needed to be competitive depends on the page, site, niche, type of query and so on. Furthermore, search engines have become more sophisticated in how they evaluate links, placing more emphasis on quality and less on numbers. What we learned from doing this project... [...]

SEO is vital for marketers. It puts them in front of the prospects who are waiting to buy a great product or a service. On needs to know the right ways to optimize the search engines for achieving right results. CMI’s Alex Chris has shared eight tips to boost your page ranking for one keyword. Chris has offered advice covering baseline ranking, reviewing on-page SEO, establishing relevance between pages etc. Chris says, “Before doing anything else, find out where your page ranks today for the keywords you want to improve. Without a baseline, you will not be able to measure progress. You... [...]

Marketing Land has published a podcast with Danny Sullivan reflecting on 21 years covering the search industry. Matt McGee says, “There aren’t many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published “The Webmaster’s Guide to Search Engines” in 1996, he attracted an audience of online marketing pioneers who wanted to understand how search engines of the day — think Yahoo, AltaVista, Lycos and the like — ranked online content. Soon after, he launched Search Engine Watch and started hosting search marketing conferences. And... [...]

An SEO Audit covers important components of a website such as content-related issues, site architecture, indexing, backlink analysis and social-media engagement. Frequent SEO Audios help webmasters keep their sites up-to-date and search engine ready. Search Engine Land columnist Aleyda Solis has shared five must-do technical SEO Audit items for 2017. Solis says, “In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling support, the migration toward mobile-first indexing, the release and extended support of AMP... [...]

Paid search marketing campaigns help you win customers who are actively seeking the products and services you provide. Search Engine Land columnist Thomas Stern has shared three ways to help marketers achieve desired marketing outcomes such through SEO and PPC. On keeping SEO and paid search together, Stern says, “Optimal online marketing campaigns all come down to the key performance indicators. Once an SEO campaign begins, it can take time to set in and see results. Paid search’s core strength is that it allows for short-term performance with better visibility on specific queries. What... [...]

Ignite Visibility has released a documentary called ‘SEO: The Movie’. It features interviews with SEO experts focusing on the early days of SEO and the impact that affiliate marketers, the impact of Google Toolbar on SEO, how Google’s rankings update impacted webmasters and more. The documentary features Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, Rae Hoffman and Barry Schwartz. It is narrated, produced and directed by John Lincoln, CEO of Ignite Visibility. The Ignite Visibility team says, “The movie covers the early days of SEO when people were “spammin and... [...]

SEO is the core purpose why marketers adopt content marketing. Quality content helps them get good search engine ranking. But to survive in the ranking competition, you need to keep your content fresh and likable. It requires persistent efforts to know what people are in need of and accordingly publication of the suitable content helps. WordStream’s Megan Marrs published an article sharing tips on evergreen content and how to use it for surviving the SEO competition. The article focused on evergreen content ideas, combining content with keywords, tips for creating evergreen content etc. On... [...]