SEO is pivotal in online business and marketing. According to a MarketDrive survey, 82% marketers stated that the SEO effectiveness is rising. It is crucial to develop the right SEO strategy to dominate search engines and win at business. Search Engine Land’s Jeremy Knauff has shared useful tips on creating right SEO strategies. One of the ways shared by Knauff is reviring product and services where he says, “It may sound crazy, but writing content about your and their products and/or services can create tremendous opportunities for you, as long as yours are superior in some way. In... [...]

Right website speed matters. There are ways like minimizing HTTP requests, enabling compression and browser catching, optimizing images and CSS delivery, reducing server response time etc. MOZ’s Benjamin Estes has shared some useful tips on how to improve your website speed with some simple and smart steps. Estes has cited PaheSpeed Insights which guide marketers on managing their site speed limits. Estes says, “A first look at PageSpeed Insights’ rules could make you think it’s all about serving fewer bytes to the user. Minify, optimize, compress. Size is only half the story. It... [...]

In the world of search engine marketing, content plays dynamic role to get good rankings. Apart from text, photos, visuals and graphics help marketers promote their products effectively. MOZ’s Rand Fishkin shares tips on the ways to rank hight in Google with these graphical elements. MOZ teams says, “When a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it’s not a facet of SEO to be trifled with. Today’s episode of Whiteboard Friday is densely packed with all the image SEO tips you could ever want, from the bare... [...]

The On-Page SEO is all about how well your website’s content is presented to search engines. It focuses on the proper structure of the webpages so that they’re found by the search engines for given keywords and key phrases. On the other hand, Off-Page deals with a website’s overall “authority” on the web. It is a long-term process and takes the time to improve. MOZ’s Ronell Smith has shared eight tips to use off-page SEO to build an online reputation. Smith says, “In working to build your brand’s off-page SEO prowess, links are certainly a benefit, not the... [...]

Different tag managers are used to implemet off-the-shelf tags, like Google Analytics or Facebook tracking. Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place. According to BuiltWith.com, GTP accounts for 72.6% of the tag management market. MOZ’s Sam Nemzer has shared some useful tips on useing GTP for making SEO improvements. Nemzer says, “Tag managers are mostly used to implement off-the-shelf tags, like Google Analytics or Facebook tracking. A lesser-known functionality is to implement... [...]

It is very important for marketers to keep themselves abreast of the latest search engine trends and techniques. Proper SEO knowledge can help them take their business to new heights. MOZ’s Cyrus Shepard has shared 7 hacks for increased search engine rankings in this week’s Whiteboard Friday video. The MOZ team says, “You may find yourself wondering whether the humble title tag still matters in modern SEO. When it comes to your click-through rate, the answer is a resounding yes! In today’s Whiteboard Friday, we welcome back our good friend Cyrus Shepard to talk about 7 ways... [...]

Over the Internet, link building helps webmasters and marketers build a network which helps them expand their boundaries and make more sales. It is important to learn effective link building tactics for optimizing the web presence. CMI’s Mike Murray has shared more than 34 link-building tips, tools, and examples to help markets improve their SEO and enhance website traffic. The tips focus on effectiveliy prioritizing, tracking keyword rankings, using right link-building tools, effective research and more. Murray says, “When you get more links, your search engine rankings can improve... [...]

Michael Guta says, “Google (NASDAQ:GOOGL) recently suggested more steps toward eliminating duplicate content across the web. And website owners, including small business owners, may want to pay attention considering the search engine has a history of eventually penalizing sites for not taking heed. Google Noindex Advice Specifically, websites currently republishing content sourced from original authors are now encouraged to “noindex” that content. This Google noindex advice is something most content creators are unlikely to follow. In a fight to rank on the top page of Google, specifically... [...]

MOZ team says, “Have you thought about what your pop-ups might be doing to your SEO? There are plenty of considerations, from their timing and how they affect your engagement rates, all the way to Google’s official guidelines on the matter. In this episode of Whiteboard Friday, Rand goes over all the reasons why you ought to carefully consider how your overlays and modals work and whether the gains are worth the sacrifice”. Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO MOZ  [...]

Jono Alderson says, “Websites, like the businesses who operate them, are often deceptively complicated machines. They’re fragile systems, and changing or replacing any one of the parts can easily affect (or even break) the whole setup — often in ways not immediately obvious to stakeholders or developers. Even seemingly simple sites are often powered by complex technology, like content management systems, databases, and templating engines. There’s much more going on behind the scenes — technically and organizationally — than you can easily observe by crawling a site or viewing the... [...]