Transparent, precise, and reliable forecasting is a great, proven way of aligning sales, SEO specialists, and customers. Search Engine Journal is hosting a webinar ‘How To Forecast SEO Outcomes With Better Precision & Transparency’ on Wednesday, August 31, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to learn how to forecast your SEO strategy, one that your shareholders can trust and confirms your SEO’s value. You’ll learn how to: Prove the business value of your SEO proposal. Easily connect SEO objectives to business outcomes. Utilize data to confirm SEO’s... [...]

SEO plays an important role in your business growth. It helps you reach your potential customers through the web. Search Engine Land contributor Danny Goodwin has published an article highlighting six fundamental truths about SEO. He says, “Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay, the founder and president of digital marketing optimization firm Bruce Clay Inc., who spoke at SMX Advanced. 1. SEO needs to be a strategic initiative across the company The entire organization participates in SEO. It starts at the leadership level... [...]

Kevin Indig has published an article highlighting five examples of product-led SEO and how they are different from each other. He says, “Originally coined by Eli Schwartz and his book of the same name, Product-led SEO is an aggregator strategy, and there different types. Some companies achieve this with user-generated content, others with integrations or apps. In this post, I highlight five different examples and types of product-led SEO. Examples of product-led SEO Figma – UGC Design tool Figma is an archetypal example for aggregators that drive product-led SEO through user-generated... [...]

An animated GIF is a graphic with multiple images that loop one after another creating motion. It is popular for social media memes. Practical Ecommerce contributor Ann Smarty has shared some useful tips SEO for Animated GIFs. She says, “Optimizing an animated GIF for organic search rankings is more or less the same as an image. Google can understand the meaning of many images. But adding text remains helpful for sending relevant signals. Start with an image file. Insert alt text and an image title, as search-engine crawlers read both fields. Choose keywords carefully. An image title... [...]

Nathan Gotch has published a new video ‘Should You Buy Backlinks for SEO? We Spent $1,000,000 to Find Out’ explaining whether you should buy backlinks for SEO. He says, “Watch this before you do because you’ll learn: Why Google hates it when you buy backlinks 3 methods you can use to buy backlinks (almost no one uses the third technique and it’s the best one by far) 7 types of backlinks you should NEVER waste money on And how you can buy backlinks (without getting nailed by Google).” https://www.youtube.com/watch?v=jpuadLwqCM0&t=3s  [...]

To improve your SEO performance, it is important for you to know how search engines work. You need to be familiar with the terms such as crawling, rendering, indexing, and ranking. Search Engine Land contributor Chris Silver Smith has published an article explaining the four stages of search all SEOs need to know. He says, “I recently worked as an expert witness on a trademark infringement case where the opposing witness got the stages of search wrong. Two small companies declared they each had the right to use similar brand names. The opposition party’s “expert” erroneously concluded... [...]

Move beyond the buzzword and learn how effective digital transformation can accelerate organic marketing growth—and maintain that growth despite future economic or regulatory challenges. Search Engine Land is hosting a webinar ‘Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth’ on Tuesday, August 30, 2022. The SEL team says, “Join Michael Bruh, VP & Head of Account Success at Conductor, and Lauren McTaggart, Director of Customer Success, as they discuss the reality of digital transformation in 2022 and outline the significant organic benefits of... [...]

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. MarTech is hosting a webinar ‘Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand’ on Thursday, August 25, 2022. The SEL team says, “For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, as he shares his process for... [...]

For marketers, it can be difficult to know how technical SEO projects influence their larger growth goals. Search Engine Land is hosting a webinar ‘SEO Metrics and KPIs Every Marketer Should Know’ on Thursday, September 1, 2022. The SEL team says, “Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how to demonstrate the impact of organic search and website health on your wider business goals. From website traffic and click-through rates to sales attribution models, we’ll cover it all in this webinar with Deepcrawl’s... [...]

Topical authority is a measure of authority you earn through quality content. More high-quality, informative articles mean more people will trust your website as an authoritative resource on a specific subject matter. With topical authority, you can increase rankings and improve organic traffic. Search Engine Journal’s Loren Baker has published an article explaining topical authority and how it works. He says, “Well, as we mentioned, topical authority helps with SEO and ranking higher for top search engines. Therefore, content creators must add topical authority to their content creation... [...]