The latest article on ‘MarketingProfs’ is titled “Four Marketing Data Predictions for 2014”. Dan Darnell says, “Big Data reveled in the spotlight in 2013. From crime prevention to healthcare, seemingly every vexing large-scale problem could be solved with the flick of a switch and a prayer to the Big Data gods. Alas, 2014 will be the year when the idealism and hype of Big Data and analytics will die down as retailers start to focus in on how and where to take action. The promised land of Big Data certainly exists, but getting there isn’t as simple as pressing a button. Industries... [...]

The latest article on ‘MarketingProfs’ is titled “Four Marketing Performance Management Resolutions for 2014”. Laura Patterson says, “Have you made a marketing New Year’s resolution? If you have, we hope that you have devoted at least one to marketing performance management (MPM). As inspiration, here are four resolutions to choose from, along with a few tips for bringing them to fruition. 1. Resolve to connect marketing to business results In “The Evolved CMO,” a recent Forrester report, CMOs are reminded that to prove their value and justify their investments they... [...]

The latest article on ‘MarketingProfs’ is titled “Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More”. Ali Behnam says, “Another year is upon us, bringing fresh possibilities and opportunities for digital marketers everywhere. As always, the digital landscape continues to change at light speed. Here are six key resolutions that digital marketers should follow to make sure they are delivering better than expected results in 2014—and beyond. 1. Embrace ‘data activism’ For years, marketers have spent their time and effort trying to analyze... [...]

The latest article on ‘MarketingProfs’ is titled “Why Marketers Need to Care About Social Search”. Verónica Maria Jarski says, “Is your company embracing social search? Here’s a look at what it is and why you should take advantage of social search. “Social search engines use data from social networks and online relationships, including rating, shares, and likes, to determine the display order of search query results,” states Prestige Marketing in the following infographic. The result of going social is huge: • Consumer search click-through rates increase 94% when... [...]

The latest article on ‘MarketingProfs’ is titled “What Will Drive Consumers to Shop Online in 2014”. Verónica Maria Jarski says, “What will inspire consumers to shop online in 2014? Walker Sands recently surveyed some 1,046 US consumers for its 2014 Future of Retail Study and shared some of its findings about online shopping in the following infographic. Some 40% of surveyed consumers say they shop online one to two times per month. And 20% shop online seven to 12 times a year. Of those surveyed, 80% say that free shipping makes them more likely to purchase products online while... [...]

The latest article on ‘MarketingProfs’ is titled “Holiday Email Trends: Mobile Opens Surge on Christmas, Cyber Monday Delivers”. Ayaz Nanji says, “Mobile finally claimed the No. 1 spot this holiday season among devices used by consumers to open and read emails, with just over half of all email opens occurring on mobile devices, according to a recent report by Return Path. Some 51% of email opens between late November and the end of December happened on mobile devices, 27% on desktop clients, and 22% via webmail, the analysis found. Moreover, if the current trend continues, mobile could... [...]

The latest article on ‘MarketingProfs’ is titled “How Marketing and IT Can Work Together”. Erik Severinghaus says, “Your job as a marketer is to communicate with customers in a way that’s most likely to engage them, and ultimately entice them to make a purchase. Today, your technology team has access to tools that actually make it possible to do that at the individual level, suggesting what time of day or week your customer is likely to engage, which email subject lines are most appealing, and which products they’d like to buy. The best companies are combining their marketing... [...]

The latest article on ‘MarketingProfs’ is titled “Search Retargeting: A Quick How-To Guide”. Ben Plomion says, “Most online marketers today are familiar with retargeting—the practice of serving display ads to users based on their online behavior. The most common form of retargeting is known as site retargeting: The ads are displayed to users who have visited an advertiser’s site, with the ads seemingly following the user around as he or she travels around the Web. But, contrary to popular belief, site retargeting isn’t the only form of retargeting. In fact, a newer retargeting... [...]

The latest article on ‘MarketingProfs’ is titled “Facebook News Feed and Mobile Ads Outperform Prior Units”. Ayaz Nanji says, “Since Facebook launched News Feed ads in late 2012, the units have been widely adopted by brands and have consistently outperformed the platform’s original right-hand side ads, according to a recent report by Marin Software. In its analysis Marin found News Feed ads in 3Q13 had a 44x higher CTR and a 5x higher conversion rate than right-side (RHS) ads. Moreover, the News Feed ad units had a 67% lower cost-per-click (CPC). Marketers increased their spend... [...]

The latest article on ‘MarketingProfs’ is titled “The Top Digital Priorities for Marketers in 2014”. Ayaz Nanji says, “Increasing conversion rates is a top digital priority for 47% of marketers in 2014, according to a recent report by ExactTarget. The survey of over 2,500 global marketers found that increasing/improving brand awareness (46% of respondents) and collecting/measuring/using behavior-based data (29%) are also major digital marketing to-dos in the year ahead. Acquiring new subscribers (28% of respondents) and improving channels (24%) were the next most commonly cited priorities“. The... [...]