Alex Mandossian’s latest blog post is titled “A Template for World-Class Testimonials”. Mandossian says, “Testimonials are one of the most important elements of persuasive copywriting. But not all testimonials are created equal. Good testimonials are descriptive and specific. Rather than saying, “This product is great,” they offer specifics about the individual giving the testimonial has benefited”. A Template for World-Class Testimonials Alex Mandossian’s Blog  [...]

Alex Mandossian’s latest blog post is titled “FAQs: The Key to Fast, Easy and Effective Copywriting”. Mandossian says, “Want to write better marketing copy … and practically eliminate writer’s block? Write your Frequently Asked Questions first. According to legendary copywriter Robert Collier, the secret to successful copywriting is “Always enter the conversation already taking place in the customer’s mind.” FAQs are like taking a shortcut into the heads of your website visitors and prospective customers”. FAQs: The Key to Fast, Easy and Effective Copywriting Alex... [...]

Alex Mandossian’s latest blog post is titled “Leverage the Principle of Recommendation”. Mandossian says, “The most powerful persuasion tool is the principle of recommendation. It’s a principle that all entrepreneurs should incorporate into their marketing, because we’re in the midst of what’s been called the Recommendation Age. The principle of recommendation is not the same as the principle of referral. Recommendations are more active. You’re not just referring; you’re putting your reputation on the line by recommending it”. Leverage the Principle of Recommendation Alex... [...]

Alex Mandossian’s latest blog post is titled “When to Innovate”. Mandossian says, “Just the other day, I was listening to a recording of a speech by Joe Sugarman* and Joe said, “One good path to success is to learn all the proven rules and meticulously follow them. Another path is to occasionally break all the rules, because breakthroughs come only from breaking rules.” Resonates with me … as you know, I wrote a whole book based on breaking rules”. When to Innovate Alex Mandossian’s Blog  [...]

Alex Mandossian’s latest blog post is titled “Pavlovian Principles for Copywriting”. Mandossian says, “When asked how to distinguish persuasive web copy, I have a two-word answer: Behavior modification. Behavior modification is what powerful and persuasive words do. They modify behavior. In fact, that’s how I define good marketing. The person who taught me the importance of behavior modification in marketing is the late Russian physiologist Ivan Pavlov, who made behavior modification history in the late 1890’s”. Pavlovian Principles for Copywriting Alex Mandossian’s... [...]

Alex Mandossian’s latest blog post is titled “Want Greater Influence? Smuggle Donkeys”. Mandossian says, “Do you want prospects to take action more quickly? The fastest, easiest and most reliable way to influence your audience to take immediate action is to be transparent in your marketing. Whether you’re writing a sales letter, a video script, an email or even meeting a prospect in person, nothing is as persuasive as the truth. People can sense the truth. And when you’re not telling the truth, they can sense that, too”. Want Greater Influence? Smuggle Donkeys Alex Mandossian’s... [...]

Alex Mandossian’s latest blog post is titled “How to Spot Vendors Who Are “Drivers””. Mandossian says, “Outsourcing is one of the best ways to increase your productivity as an entrepreneur. But the type of vendor you choose can make or break the gain you realize. The wrong vendors may save time in performing certain tasks, but require you to invest additional time in supervising and motivating them”. How to Spot Vendors Who Are “Drivers” Alex Mandossian’s Blog  [...]

Alex Mandossian’s latest blog post is titled “The #1 Question Asked by Resourceful Vendors”. Mandossian says, “One of the easiest ways to identify high-quality vendors when outsourcing is to evaluate the questions they ask you. Top vendors ask, “What is your chief complaint?” Why does a great vendor look for your chief complaint? The French have a term, raison d’être, which is “reason for being.” Most vendors know that their reason for being is to solve problems”. The #1 Question Asked by Resourceful Vendors Alex Mandossian’s Blog  [...]

Alex Mandossian’s latest blog post is titled “Outsource to the Right Team”. Mandossian says, “When outsourcing your weaknesses, it’s obviously important to assemble the right team of vendors and/or employees. But what many entrepreneurs don’t realize is that timing is key. As Jim Collins explained in his international best-seller, Good to Great, the executives who ignited transformations from good to great did not first figure out where to drive the bus and then get people to take it there. Instead”. Outsource to the Right Team Alex Mandossian’s Blog  [...]

Alex Mandossian’s latest blog post is titled “Boost Productivity by Outsourcing Weaknesses”. Mandossian says, “When trying to increase productivity and improve results, most people mistakenly try to improve their weaknesses. A better, easier and more reliable approach is to strengthen your strengths and outsource your weaknesses. Trying to strengthen weaknesses only results in a lot of strong weaknesses, which is not the way to have a world-class company. It puts your focus on what you are not good at or don’t enjoy”. Boost Productivity by Outsourcing Weaknesses Alex Mandossian’s... [...]