The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Can you take the risk? How Google detects paid links”. Can you take the risk? How Google detects paid links Backlinks are still Google’s most important ranking signal. That’s why many businesses buy links to artificially improve the rankings of their websites. This can be very risky because Google doesn’t like paid links at all. If you use paid links to promote your website, you put your rankings at risk. Google has several ways to detect paid links: 1.... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “The tao of SEO: how to find the perfect balance”. The tao of SEO: how to find the perfect balance If you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It’s the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between on-site factors and off-site factors. What are on-site and offsite factors? 1. On-site optimization... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Different keywords require different SEO tactics”. Different keywords require different SEO tactics Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must use the right tactics with the right keyword. 1. On-page optimization has a higher impact for long keywords The relative value of on-page web page optimization is very high if you target very long keywords... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “How to find good keywords without keyword research tools”. How to find good keywords without keyword research tools The keywords that you use for search engine optimization are very important. Choose the right keywords and your website will get many new customers. Choose the wrong keywords and you will lose a lot of time and money. Most people focus on keyword suggestion tools when looking for new keywords. However, there are several things that you should do before using... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “The new year starts with shady ads on Google AdWords”. New year resolutions: link building is just like getting in shape The backlinks that point to your website are still the most important factor that determine the position of your website on Google. Unfortunately, it’s not easy to get good backlinks. Link building can be compared to getting in shape after the holidays: 1. It takes hard work and there are no shortcuts It does not matter if you want to lose weight... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “The new year starts with shady ads on Google AdWords”. The new year starts with shady ads on Google AdWords A company has started the new year with shady Google AdWords ads. Fortunately, Google has pulled the ad in the meantime. Is this ad a sign of the shady advertising methods that we have to expect in 2012? What exactly happened? A blogger discovered that a company run a Google AdWords ad that appeared for the keyword “new year’s day” Why is this... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Happy holidays!”. Happy holidays! Thank you for your continued support in 2011. We think that 2012 will become a very exciting year and we will continue to provide you with up-to-date tools that enable you to keep ahead of your competitors. Here’s our holiday offer: if you buy IBP before December 31, you will save 20%. We wish you a happy and prosperous New Year! Our regular articles will be continued next week. Table of contents: – Facts of the week –... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “One Year of Search Engine News: Everything You Need to Know”. One year of search engine news: everything you need to know This year, we published many articles that help you to get better results for your website. In this issue, you have a quick overview of the 2011 articles, sorted by category: Google ranking algorithm insights, tips and tricks, link building, Google’s +1 button and Google algorithm updates. Google ranking algorithm insights: From time to time,... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “The most important Google ranking algorithm changes in 2011”. The most important Google ranking algorithm changes in 2011 2011 has been a very busy year for Google. Much has changed and if you want to make sure that your website gets enough visitors, you have to keep up with the latest changes. This week’s article shows the most important Google changes that you should keep in mind. 1. Low quality websites are filtered Google released several ranking algorithm... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “New Google patent: does your site have references from trusted agents?”. New Google patent: does your site have references from trusted agents? Last week, a new patent application was published that shows how Google might evaluate references on the Internet. The more Google trusts a source, the higher the influence of the reference. You might want to take another look at your links and Google’s +1 button. What is a reference? There are two main ways in which... [...]