The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Five tips with examples: how to turn more visitors into customers”. Five tips with examples: how to turn more visitors into customers Getting many website visitors is not enough. Your website visitors must become buyers if you want to succeed on the Internet. This week’s article shows you 5 easy tips that help you to improve the conversion rate of your web pages. Tip 1: Make it as easy as possible  Check the usability of your web pages. Your website visitors shouldn’t... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Official Google information: 10 recent algorithm changes”. Official Google information: 10 recent algorithm changes Last week, Google’s Matt Cutts published a list of 10 recent ranking algorithm changes in an official Google blog. Do these changes affect your website rankings? Do you have to adjust your web pages for the new algorithm? What is new in Google’s ranking algorithm? Here’s the official list: For queries in languages where limited web... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Google’s leaked quality rater handbook: 7 helpful tips”. Has your website been penalized by Google? Here’s what you can do Since Google’s latest ranking algorithm, the search engine rankings of many websites are worse than before. If your rankings dropped, your website might have been penalized by Google. This article helps you to recover from such a situation. Step 1: check if your website has been penalized A sudden ranking drop doesn’t necessarily... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Google’s leaked quality rater handbook: 7 helpful tips”. Google’s leaked quality rater handbook: 7 helpful tips Last month, Google’s latest quality rater handbook leaked. The handbook contains useful information about how Google rates the quality of a website. Is your website good enough for Google’s requirements? What is the quality rater handbook? Google employs so-called quality raters. These are the people who manually check Google’s... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Google’s leaked quality rater handbook: 7 helpful tips”. Google’s leaked quality rater handbook: 7 helpful tips Last month, Google’s latest quality rater handbook leaked. The handbook contains useful information about how Google rates the quality of a website. Is your website good enough for Google’s requirements? What is the quality rater handbook? Google employs so-called quality raters. These are the people who manually check Google’s... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Official Google statements: how to optimize your web pages”. Official Google statements: how to optimize your web pages In an online Q&A session, Google’s Matt Cutts answered the questions of webmasters who want to get higher rankings on Google for their websites. This article summarizes the most important SEO relevant statements of this session. The effect of +1 clicks on your organic rankings and ads Google is still testing the effect of +1 clicks on the... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “How spelling mistakes influence your rankings on Google”. How spelling mistakes influence your rankings on Google Spelling mistakes can have a negative effect on the positions of your web pages in Google’s search results. In addition to this, there are many more quality signals that Google checks on your web pages. Is it really important to avoid spelling mistakes? Google’s Matt Cutts confirmed in a video, that the number of spelling mistakes correlates with... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Four steps to reach customers with Google in different countries”. Four steps to reach customers with Google in different countries Getting listed on Google’s local country variations is very important if you’re selling your products in more than one country. Google’s results differ from country to country and there are four things that you have to do to make sure that Google lists you in the search results for that country. Why should your website... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “The impact of spammy backlinks on your Google rankings”. The impact of spammy backlinks on your Google rankings Can low quality links or links from spammy websites have a negative effect on the rankings of your websites on Google? If spammy websites point to your site, should you act? Three things that you can do when you discover spammy backlinks Most websites have links from low quality websites and it is very difficult to do something against these links. You cannot... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Lust, curiosity, prestige and forbidden fruits”. Lust, curiosity, prestige and forbidden fruits Getting your web page on Google’s first result page is often a lot of work (although it is easier with the Top 10 Optimizer in IBP). When your website is listed on the first result page, you have to make sure that people click on your listing. You can improve the number of clicks on your listings by addressing people’s emotions and desires in the title and the... [...]