MarketingSherpa team has posted a video recording of the “Marketing Mashup: Top takeaways of 2013” webinar. MarketingSherpa team says, “In 2013, MarketingSherpa interviewed more than 200 marketers to find what is, and is not, working in marketing and has disseminated that valuable information through case studies, how-to articles, Summit presentations and webinars. We sifted through all of this content from the year and presented all of the top takeaways in this MarketingSherpa webinar. Watch Pamela Markey, Senior Director of Marketing, and Daniel Burstein, Director of Editorial... [...]

MarketingSherpa team has posted a video recording of the ‘Content Marketing: How MarketingExperiments increased blog traffic by 232%’ webinar. MarketingSherpa team says, “According to the MarketingSherpa 2012 Lead Generation Benchmark Report, content marketing was indicated as one of the most difficult, yet most effective, forms of marketing. In this MarketingSherpa webinar, Daniel Burstein, Director of Editorial Content, and Jessica Lorenz, Visual Storyteller, both of MECLABS, explained how MarketingExperiments, sister company to MarketingSherpa, saw a 232% increase in blog... [...]

MarketingSherpa team has posted a video recording of the ‘Value Proposition: How to turn a shiny new value proposition into a high-performing page’ webinar. Daniel Burstein says, “In this MarketingSherpa webinar, watch as Daniel Burstein, Director of Editorial Content, and Tony Doty, Associate Director of Optimization, both of MECLABS, discuss how to turn your value proposition into a high-performing landing page. At MarketingSherpa we receive many questions from marketers asking where to go after crafting a value proposition, how to apply that to your marketing efforts online,... [...]

MarketingSherpa team has posted a video recording of the ‘B2B Social Media Marketing: DocuSign’s targeted LinkedIn InMail strategy creates 3 large pipeline opportunities’ webinar. Daniel Burstein says, “In this MarketingSherpa webinar, we featured marketers who think outside of the inbox. Daniel Burstein, Director of Editorial Content, MECLABS, sat down with Meagen Eisenberg, Vice President of Demand Generation, DocuSign, and discussed a campaign where B2B social media marketing merged into the email marketing channel. Eisenberg set out to use LinkedIn sponsored InMails... [...]