Tommy Wyher says, “Far too often companies have a blog that is sporadically updated with a random post but not much goes on the blog. This is a huge waste since a blog can be one of the best marketing tools available to the marketing department even if it is just a small company. Companies who have blogs that aren’t updated on a consistent basis might look closed to website viewers or that they do not care to update it which looks unprofessional to many. Keeping the attention of readers is another battle that editors face. Having a blog with boring subject matter that just advertises the... [...]

Jawad Khan says, “First impressions are always important. As a business owner, you already know that. In the Internet age, however, customers get the first impression of your business even before meeting you or using your product. Research shows that nearly 85 percent of customers search for companies on Google before making a purchase. This stats-rich blog post by ReputationX, an online reputation management company, shares several other interesting stats: – Almost 65 percent of customers consider online search results as the most credible information source about a company. –... [...]

Tyler Horvath says, “When you spend a half a million on Facebook advertising, you are pretty much forced to know Facebook ads inside and out. In the year it took to spend $500,000 on Facebook ads, I learned a ton of very useful information about how to make the best ads, how to gain more followers and how to reach the most potential customers. If you are thinking about getting into Facebook advertising, read this article first and learn from my mistakes. 1. Have Great Targeting Targeting the right demographic is one of the most important parts of using Facebook Advertising. Facebook knows... [...]

Matt Byrom says, “As marketers, we’re always looking for new ways to engage our audiences with branded content. Video has become a huge part of this with 61 percent of businesses saying they now use video as a marketing tool. We also know that 69 percent of audiences prefer to watch video when it’s available on a web page. So we can all agree, video is definitely a big part of branded content but what we want to know is, is a particular kind of video the next big thing in Branded content? And the type of video we’re talking about is vlogging. I would hazard a guess that... [...]

enia Stevens says, “Search engine optimization practitioners debate about everything. One SEO expert says guest blogging is dead, while dozens of others disagree, and claim they have evidence to prove otherwise. Another SEO person will tell you a website’s design has very little influence on its search rankings, while another professional will strongly disagree. And then there are the people who know very little about SEO, yet they rattle off myths so confidently that they’ve been able to make a pretty decent living selling junk”. Don’t Buy It: 7 SEO Myths That Drive... [...]

Daniel Romano says, “Today options are plentiful for e-commerce marketers, from instant articles on Facebook to buy buttons on Instagram. Publishers and platforms are exhausting all their resources to improve monetization efforts and their ability to deliver more options for advertisers. But before E-commerce brands select what channels to market their products they need to establish an effective and flexible strategy based on the goals they’re looking to achieve. The ultimate growth strategy emerges from a complex orchestration between objectives, actions and selecting the best channels. Let’s... [...]

Brian Hughes says, “As mobile search continues to grow at an explosive rate, brands are discovering that the techniques they use to get pages to rank highly in desktop searches simply do not apply the same way to mobile. Mobile and desktop SEO are two different marketing channels that require two different search strategies. Assuming your desktop best practices will carry over to mobile is a recipe for disaster. Ranking placement is important for both mobile and desktop, but it’s even more critical for mobile search. If you are not in the first or second position in the search results,... [...]

AJ Agrwal says, “Social media marketing is an immensely effective way of succeeding in business. At the last count, there were 936 million people using Facebook on a daily basis. That’s an incredible amount and similar numbers have been spotted on other social media platforms. There are correct ways to market on social media. You need to get the foundations in place before you move forward. This guide is going to show you just how to do it. Choose Your Social Media Platform One of the biggest mistakes people make is they try to target every social media platform. This is a mistake because... [...]

Faizan Raza says, “Nothing fuels a startup like sales. Even if the product isn’t perfect, selling a good product is better than forgoing sales to sell a perfect product later. Besides, updates to a product line down the road will be a great opportunity to get some repeat business from early adopters. Plus, new product releases represent excellent PR opportunities to build buzz and increase free market exposure. So, if you’ve got a decent product ready to go, then how do you market it so that you can sell as many as possible, in as short a period of time as possible? Below you’ll find... [...]

Shane Barker says, “Is a low conversion rate harming your E-commerce business? Conversions are one of the top factors that determine the performance of E-commerce websites. That’s why many businesses panic when they’re not making enough sales. Maybe you need to better optimize your landing page for conversions. Or you could encourage people to purchase if you make some site design improvements. Let’s take a look at some of the most effective methods for boosting conversion rate. Involve and Engage Customers Your customers are your best brand ambassadors, so use this to your advantage.... [...]