Convince & Convert has published the latest episode of the Social Pros Podcast ‘Why Brands Need to Think Like a Creator’ featuring Eric Gray. Loren Baker says, “Social media is bursting full of all sorts of creator content. But what lessons can social media marketers take from influencers? We ask Eric Gray, founder of Maverick Content Studio, on Social Pros. Start Believing in Engagement and Connection First When you believe in the power of engagement and connection, there are tremendous opportunities for success on social. That’s why Maverick Content Studio founder Eric... [...]

Content marketing is a marketing strategy that involves creating and sharing relevant content to attract and engage an audience. The goal is to increase brand awareness, sales, engagement, and loyalty. Ahrefs contributor Si Quan Ong has shared 17 actionable content marketing tips. He says, “Struggling with your content marketing? Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. If you create content for the wrong people, visitors won’t translate into customers or clients. For example, if a conversion... [...]

Neil Patel has published a new video ‘Is Education a Good Revenue Stream?’. He says, “Education can indeed be a promising avenue for generating revenue, but the potential for profit depends on various factors and considerations. Here, we will delve into the complex relationship between education and income, exploring the advantages and challenges of education as a revenue stream.” Neil Patel’s Blog  [...]

In content marketing, the goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty. By keeping your content up to date, you can achieve this. Neil Patel has published a new video ‘How Often Should Content Be Updated’ sharing useful tips to updating your content. He says, “Maintaining a website or digital platform involves much more than just creating content and hitting the publish button. Content updates are a crucial aspect of keeping your audience engaged, improving your search engine rankings, and ensuring that your information remains... [...]

Quality content helps you strengthen your business. Many of us face the dilemma of whether to outsource content development or not. Watch the latest Content Marketing Institute video ‘Should Content Services Live In-House?’ decide. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. Two new reports on in-house agency building have one notable omission in common: data on content marketing or content strategy. But Robert Rose says this aligns with two big industry trends he’s watching. Check out the video... [...]

Content Marketing Institute has published a new video from #CMWorld 2022 titled ‘Data: The 4-Letter Word You Need to Embrace’ featuring Inbar Yagur.  The CMI team says, “This is a clip from Inbar Yagur’s session at Content Marketing World 2022 called Data: The 4-Letter Word You Need to Embrace.” Content Marketing Institute  [...]

Content marketing can help you widen your business horizons by publishing quality content in various formats that people find useful. Watch the Semrush video ‘How to Use Content Marketing to Explode Your Business Reach’ to efficiently use content marketing. This video covers: The best way to take your business to the next level What content marketing is not Why content marketing reigns supreme Determining the proper content format Podcasting Video Scheduling and consistency Sales funnel content Promoting your content. Semrush  [...]

Kevin Indig has published the latest episode of the Tech Bound podcast ‘Creating content that grabs attention’ featuring Amanda Natividad. He says, “In this conversation, Amanda and I speak about finding your target audience, engaging them with the right content, and standing out from the noise. EPISODE NOTES Amanda’s path from chef to content marketer Mise en place in content marketing How to write amazing Twitter threads Repurposing content Powerful mental models How to grab attention How to find your target audience’s pain points How to balance work and family How Memes... [...]

Your content can be vital in attracting new prospects and converting them into customers. With the right insights, you can convert your content into a lead magnet. Content Marketing Institute contributor Jodi Harris has published an article featuring four tips to generate more demand. She says, “What content should marketers create today for B2B buyers? Robert points to a few clues from CMI’s research and some brands honored with Content Marketing Awards show you how it’s done. 1. Prioritize awareness and conversion-focused content In the buyer’s journey, content in the early stage... [...]

To achieve better results, you need to continue improving your content marketing efforts. Your content stays at the core of the marketing strategy and helps you stay close to your audience. Entrepreneur magazine contributor Kenneth Burke has published an article sharing five useful tips to improve your content marketing. He says, “Content may be king, but it’s not magic. You need a good strategy, time and a dedicated budget for content marketing to help you reach and convert qualified buyers. Done well, content will play a key role in your bigger marketing and company-wide goals.... [...]