Larry Alton says, “An online presence is necessary today to reach people and generate buzz. However, times are more difficult than ever to truly stand out with some much conversation online. There is a high number of savvy websites out there who are trying to get people’s attention online whether they are affiliate marketers, personal branding consultants or just heavily involved in their niche. With that said, how does one get visibility effectively using the same channels that are making it more difficult to be seen? The short answer is be creative and leverage others. If you are... [...]

Larry Alton says, “Social media marketing has grown to be exceptionally popular, but in some ways, it’s a necessity for the modern business world. People turn to social media to find information now more than ever, and if your business doesn’t have a social media presence, you’ll be seen as out of touch. Indeed, most companies now have a social media presence on some level, the same way they have a website. But merely having a social media presence isn’t enough; if you want to get the most out of your social efforts, you need to tie them to some order of value. In most cases, this... [...]

Abdullahi Muhammed says, “The primary goal of every business is revenue. It’s, therefore, reasonable to say that the goal of every website is more conversions leads, sales, or whatever action you want your visitors to take. To get more action from your visitors, you need to make frequent changes aimed at increasing the effectiveness of your website and all its elements. It’s, however, normal to be wary of making changes so you don’t switch the wrong button and hurt your website more instead. Good news is, there are proven ways to play safe and still grow. Conversion optimization has... [...]

Razvan Gavrilas says, “Regardless of your industry, this article will start from the premise that you’re a very busy, professionally oriented person, who is always up to date with the most recent trends and strategies in your niche. However, it’s complicated to keep track of what happens every hour, partly because of the humongous amount of information online and partly because of your very busy day-to-day schedule. We’re going to suggest some fixes to the problems that you may encounter in everyday aspects of your job, such as planning strategies long ahead or predicting problems based... [...]

Jeffrey Davis II says, “In today’s business environment it is becoming more and more important to have strong alignment between sales and marketing. The Aberdeen Group’s research shows that companies that optimize the marketing/sales relationship grow revenue 32 percent faster. This is clear evidence that the dysfunctional and sometimes toxic relationship between these two functions can no longer exist if the organization is to succeed against the competition. Some may ask then why don’t we just appoint an executive, like a Chief Revenue Officer, and make them work together? My... [...]

Sarah Quinn says, “Even in today’s GPS-ready era, we still often rely on signposts and street signs to help us find our way. And the same logic applies to our digital journeys on the web. The difference is, instead of signposts, we have call-to-action buttons to tell us what to do next. These buttons are used when the time comes for your customer to take action. Download. Add to Cart. Buy Now. Sign Up. They’re all examples of buttons we’ve probably clicked at one time or another. These buttons can serve many different purposes, but they all have one thing in common: getting... [...]

Leo Welder says, “Just a few weeks ago, Microsoft made company history by announcing a $26.2 billion LinkedIn acquisition. The deal is Microsoft’s largest to date and has sparked nonstop speculation in its wake. What changes will be made to the Internet’s largest professional networking interface? As the deal will not officially close until the end of 2016, we’re left with plenty of time to hypothesize about why Microsoft made the move it did and how LinkedIn users stand to benefit. Related Article: Windows 10 Looks Like a Great Play for Microsoft and Here’s Why Microsoft’s... [...]

Leo Welder says, “Just a few weeks ago, Microsoft made company history by announcing a $26.2 billion LinkedIn acquisition. The deal is Microsoft’s largest to date and has sparked nonstop speculation in its wake. What changes will be made to the Internet’s largest professional networking interface? As the deal will not officially close until the end of 2016, we’re left with plenty of time to hypothesize about why Microsoft made the move it did and how LinkedIn users stand to benefit. Microsoft’s Past Successes (And Failures) The LinkedIn buy is far from the company’s first acquisition.... [...]

Danny Mola says, “Last May, Google revealed a significant number of changes coming to AdWords during the Google Performance Summit; most of which revolved around mobile and local realities. One of those declared changes, that has to do with a so-called local three-pack, flew under the radar until it was recently fleshed out in greater detail. Did you notice when searching for a local business on Google a map on top of the search results listing three local businesses relevant to your search query? This list of three local businesses is informally called the three-pack, and sometimes referred... [...]

Aaron Agius says, “Conversion Rate Optimization (CRO) has become more accessible to marketers today thanks to helpful software and tools. One of the most common questions I hear about starting CRO is, “What should I test first?” Here’s some great advice on the topic from CRO experts around the web. 1. Peep Laja (Chief Conversion Architect at Markitekt) Quoted in Rejoiner: “Start optimizing closer to the money. Your actual gains in terms of revenue are going to be way bigger. Get your checkout flow to rock first, then cart page, then the product pages so you slowly move further from... [...]