Creative Marketing: Does it all make sense? [Podcast]

MarketingSherpa has published a new podcast episode ‘Creative Marketing: Does it all make sense?’ featuring Carlo Cavallone, Global Chief Creative Officer and Partner, 72andSunny. Daniel Burstein says, “What is a truly great creative idea? In art? In music? In marketing? It taps into something deep in a person. Makes them think, “yes, that’s it!” Essentially, the artist helps us better comprehend this innately complex experience we call life. Sound too deep for you? Are you thinking, “hey, Dan, I’m just trying to sell some toasters” or “get some leads?” Well, you’re... [...]