Rebuilding Your Digital Messaging Strategy [White Paper]

Merkle Inc. has published a new white paper ‘Rebuilding Your Digital Messaging Strategy’ to help marketers innovate their marketing campaigns for better results. The Merkle team says, “As of July 2021, millennials and Gen Zers accounted for 40 percent of the population. That’s 40 percent of consumers who grew up with phones in their hands, expect brands to be open and transparent with them, and value the entire brand experience as much as the product itself. With these new generations rapidly growing in their buying power, marketers must reimagine how their brand engages with... [...]