Marketing metrics are values marketers can monitor to measure the performance of their campaigns. These values can tell how effective your marketing efforts are. Portent contributor Jocelyn Mah has shared six Internet marketing metrics you must track. She says, “Nowadays, web analytics platforms allow digital marketers to easily track all kinds of data around user behavior and browsing patterns to generate relevant insights. However, knowing which metrics to track and measure can be challenging and overwhelming. This task gets increasingly difficult as your website or mobile app scales over... [...]

The latest post on ‘Mashable’ is titled “Why ‘Time Spent’ Is One of Marketing’s Favorite Metrics”. Lauren Drell says, “Time is money. Time is the enemy. Time is on your side.We talk a lot about time, but the one thing we definitively know about time is there’s never enough. For a marketer, that means you’re going to have to work hard to get a minute or two from a consumer. You need to earn it, so if your site can garner a high time spent, pat yourself on the back for a job well done”. Why ‘Time Spent’ Is One of Marketing’s... [...]